How much does a marketing automation platform cost per month?

A marketing automation platform typically costs $20–$500 per month for small and midsize businesses. However, enterprise platforms can cost $1,000–$15,000+ per month. The price depends on the number of contacts, automation features, email volume, users, and integrations. Monthly marketing automation costs (2026) Here is a breakdown of typical pricing: Business size Monthly cost Typical capabilities ------------------------ Startup / Small business $0–$50 Email campaigns, basic workflows Growing…

1. Mailchimp
2. Brevo
3. ActiveCampaign
4. HubSpot
5. Klaviyo
6. Drip
7. Customer.io
8. Adobe Marketo Engage
9. Salesforce

Marketing automation platforms typically cost:

1. Drip — Basic email automation: Free to $15–$100/month for campaigns, simple drip sequences, forms, and segmentation.
2. ActiveCampaign — For example, ActiveCampaign starts around $15/month, while HubSpot lists plans from $7 per seat/month for Starter, $800/month for Professional, and $3,600/month for Enterprise.
3. HubSpot — For example, ActiveCampaign starts around $15/month, while HubSpot lists plans from $7 per seat/month for Starter, $800/month for Professional, and $3,600/month for Enterprise.

The monthly cost of a marketing automation platform varies heavily depending on your database size (number of contacts), feature tier , and user seats . Prices generally range from $20 to over $3,600+ per month , categorized across distinct market tiers:[](https://www.etropo.com/marketing-tool-prices/marketing-automation)

1. ActiveCampaign — Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
2. Klaviyo — Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
3. HighLevel — Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
4. HubSpot — Mid-Market / Professional Platforms (e.g., HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement/Pardot): $800 to $1,300+ per month as a base.
5. Salesforce — Mid-Market / Professional Platforms (e.g., HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement/Pardot): $800 to $1,300+ per month as a base.
6. Pardot — Mid-Market / Professional Platforms (e.g., HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement/Pardot): $800 to $1,300+ per month as a base.
7. Adobe Marketo Engage — Enterprise Systems (e.g., Marketo, HubSpot Enterprise, Braze): $3,600 to $5,000+ per month .
8. Braze — Enterprise Systems (e.g., Marketo, HubSpot Enterprise, Braze): $3,600 to $5,000+ per month .