Fivetran

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New to the index — the Fivetran profile is being built from its website.

Data WarehouseOakland, California1,001–5,000 employeesFounded 2012

#12 of 39 in Data Warehouse 20% positive in AI answers

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Visibility score

7.2%

New vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Fivetran ranks #12 of 39 in Data Warehouse with an AI visibility score of 7.2 (SlateIndex, Nov 3, 2026).
Fivetran is most visible on Perplexity (8.7) and least on ChatGPT (5.7).
AI engines name Fivetran in 12 of the 30 Data Warehouse buyer prompts SlateIndex tracks.
fivetran.com is the source AI engines cite most in answers about Fivetran, with 11 citations.

About

Company details for Fivetran

Fivetran is an automated data movement platform that syncs data from SaaS applications and databases into cloud data warehouses through pre-built connectors. It also offers dbt-powered transformations, and after its merger with dbt Labs the combined company sells these alongside dbt Labs' products. It ranks #12 of 39 in Data Warehouse on SlateIndex and has a visibility score of 7.2 in the latest weekly run.

Founded in 2012 and headquartered in Oakland, California, the company employs 1,001–5,000 people.

Website: fivetran.com
Categories: Data Warehouse
Company size: 1,001–5,000 employees
Headquarters: Oakland, California
Founded: 2012
Company type: Private, venture-backed
Funding: Series D-2
Deployment: Flexible deployment, including private deployment and private networking options
Compliance: SOC 1, SOC 2, GDPR, HIPAA BAA, ISO 27001, PCI DSS Level 1, HITRUST

LinkedIn · linkedin.com/company/fivetran

Read from pitchbook.com, g2.com, linkedin.com, hevodata.com, kestra.io, fivetran.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score

7.2%

across Data Warehouse answers, weighted by position

ChatGPT5.7%

AI Mode7%

Perplexity8.7%

Change

New

vs last week’s run

Category rank

#12 of 39

in Data Warehouse

Mentions

in this week’s run

Share of voice

2.7%

of AI mentions in Data Warehouse

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now7.2%

30-day change—

High · low7.2% · 7.2%

Rank#12

Changes appear after the second weekly run in Data Warehouse. Snowflake leads the category at 68.6%.

AI mentions & citations

Recent answers that name Fivetran

All prompts

What features matter most in a data warehouse?

Integration and Ecosystem : Smooth connectivity with modern data stacks—including ETL/ELT tools (like Fivetran or Airbyte), reverse ETL, BI dashboards (like Tableau or Looker), and streaming frameworks (like Kafka).

Google AI Mode · run of Nov 3

Is dbt a good data warehouse?

Data ingestion: Fivetran, Airbyte, or custom pipelines

Perplexity · run of Nov 3

How long does it take to roll out a data warehouse?

Cloud-native infrastructure (like Snowflake, BigQuery, or Databricks) and modern ELT tools (like Fivetran or Airbyte) have drastically shortened the infrastructure setup phase, meaning the bottleneck is rarely…

Google AI Mode · run of Nov 3

Is dbt a good data warehouse?

Extract & Load (EL): Tools like Fivetran or Airbyte move raw data from apps (like Salesforce or Stripe) into your warehouse.

Google AI Mode · run of Nov 3

Is dbt a good data warehouse?

Fivetran · Airbyte · custom pipelines

ChatGPT · run of Nov 3

How do I choose a data warehouse for a mid-market team?

Ecosystem & Integrations: Verify native or low-friction integration with your existing stack—especially your ETL/ELT tool (e.g., Fivetran, Stitch, Airbyte), transformation layer (e.g., dbt), and BI/visualization…

Google AI Mode · run of Nov 3

Which data warehouse tools offer annual discounts?

Best published annual discount structure for data integration: Fivetran.

ChatGPT · run of Nov 3

Best data warehouse for enterprise

Fivetran · Informatica · Kafka · Airflow · dbt

ChatGPT · run of Nov 3

Products & features

What Fivetran sells

Fivetran Connectors

Automated pre-built connectors that sync SaaS apps and databases into cloud data warehouses.

Transformations (dbt-powered)

Data transformations powered by dbt, offered by the combined Fivetran and dbt Labs company.

Managed Data Lake Service

Stores data as managed Apache Iceberg tables in the customer's own cloud storage. Generally available.

Fivetran Context Layer

Introduced at dbt Summit 2026. Private beta as of September 2026.

Lake Compute

Private beta as of September 2026.

AI Connector Builder

Generates connectors from API documentation.

Strengths engines cite

Smooth connectivity with modern data stacks and low-friction integration
Drastically shortened infrastructure setup phase
Best published annual discount structure for data integration

Target market & buyers

Notable customers include Paylocity, Obie, Oakbrook Finance.

Industry	Primary use case
Financial services	Real-time lending decisions (Oakbrook Finance)

Funding & recent developments

Funding

Round	Year	Amount
Seed	2013	$1M
Series A	2018	$15M
Series B	2019	$44M
Series C	2020	$100M
Series D	2021	$565M
Debt financing (lender: Vista Credit Partners)	2023	$125M
Series D-1	2026	$120M
Series D-2	2026	$137M

Latest known round	Total raised
Series D-2	—

Recent developments

Sep 2026Productdbt v2 and dbt State generally available; Fivetran Context Layer introduced
At dbt Summit 2026, dbt v2 and dbt State became generally available, and Fivetran Context Layer was introduced.
Jun 2026PartnershipDatabricks names Fivetran 2026 ISV Customer Impact Partner of the Year
Databricks named Fivetran its 2026 ISV Customer Impact Partner of the Year.
Jun 2026CompanyMerger with dbt Labs closes
The all-stock merger with dbt Labs, announced October 13, 2025, closed on June 1, 2026.
May 2026FundingSeries D-1 and D-2 funding
Forge lists a Series D-1 of $120M and a Series D-2 of $137.41M, both at a $5.87B post-money valuation.

Competitive landscape

How Fivetran compares with its top three alternatives

All alternatives

Fivetran most often appears alongside Snowflake, BigQuery, Databricks in AI answers.

vsFivetran vs Snowflake7.2% vs 68.6% visibility · Snowflake leadsFull comparison vsFivetran vs BigQuery7.2% vs 63.6% visibility · BigQuery leadsFull comparison vsFivetran vs Databricks7.2% vs 46.2% visibility · Databricks leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Fivetran	7.2%	2.7%	New	Pricing not available
Snowflake	68.6%	11.3%	New	Contact sales
BigQuery	63.6%	12%	New	Pricing not available
Databricks	46.2%	7.6%	New	Pricing not available
Amazon Redshift	40.5%	9.8%	New	Pricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 20% · Neutral 80% · Mixed 0% of 10 engine answers that mention Fivetran

Praised for

Smooth connectivity with modern data stacks and low-friction integration
Drastically shortened infrastructure setup phase
Best published annual discount structure for data integration

Criticised for

Cite as: SlateIndex, “Fivetran AI visibility profile”, https://slateindex.ai/brand/fivetran, data of Nov 3, 2026. Licence: CC BY 4.0.