Gusto prompts

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New to the index — the Gusto profile is being built from its website.

Payroll525 20th Street, San Francisco, CA 94107Founded 2011

#1 of 46 in Payroll500,000 customers (per yespress.io)62% positive in AI answers

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Visibility score

49.2%

New vs last week

Weekly run · Nov 3

Data collected Nov 3, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Prompts mentioning

23of 30

across 1 category

#1 positions

engine answers that list Gusto first

Avg. position

2.6

across engines, when mentioned

Gaps

prompts where no engine mentions Gusto

Prompt	Category	Intent · stage	Best	Avg. position	Mention rate	Weekly runs
What is a payroll platform and when does a company need one?	Payroll	Informational Discovery	#1	1.0	33%	1
What is the difference between a payroll platform and Recruiting?	Payroll	Informational Discovery	#3	3.0	33%	1
What should a payroll platform integrate with?	Payroll	Informational Discovery	#7	7.0	33%	1
What are the best payroll tools in 2026?	Payroll	Commercial Comparison	#1	1.3	100%	1
Top payroll platform options for B2B SaaS companies	Payroll	Commercial Comparison	#2	2.3	100%	1
Best payroll platform for startups	Payroll	Commercial Comparison	#1	1.0	100%	1
Which payroll platform has the best reviews?	Payroll	Commercial Comparison	#1	2.3	100%	1
Compare the leading payroll platforms	Payroll	Commercial Comparison	#1	1.0	100%	1
Alternatives to the most popular payroll platform	Payroll	Commercial Alternatives	#1	1.3	100%	1
Best payroll platform with AI features	Payroll	Commercial Comparison	#1	2.3	100%	1
Most affordable payroll platform that is still reliable	Payroll	Commercial Comparison	#3	4.0	100%	1
Which payroll vendors do analysts recommend?	Payroll	Commercial Comparison	#1	1.0	67%	1
How much does a payroll platform cost per month?	Payroll	Transactional Pricing	#1	1.0	67%	1
Which payroll platform offers a free trial?	Payroll	Transactional Pricing	#3	5.5	67%	1
Is there a free payroll platform for small teams?	Payroll	Transactional Pricing	#3	4.0	67%	1
What is the typical pricing model for payroll software?	Payroll	Transactional Pricing	#1	1.0	33%	1
Which payroll platform has transparent pricing?	Payroll	Transactional Pricing	#1	1.7	100%	1
Which payroll tools offer annual discounts?	Payroll	Transactional Pricing	#1	4.3	100%	1
Official website of the top payroll platform vendors	Payroll	Navigational Validation	#2	5.0	100%	1
Where can I sign up for a payroll platform?	Payroll	Navigational Validation	#1	1.0	100%	1
Who makes the most used payroll platform?	Payroll	Navigational Validation	#4	5.0	67%	1
Is BambooHR a good payroll platform?	Payroll	Navigational Validation	#2	2.5	67%	1
What are the pros and cons of ADP Workforce Now?	Payroll	Navigational Validation	#2	2.0	33%	1

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Cite as: SlateIndex, “Gusto AI visibility profile”, https://slateindex.ai/brand/gusto, data of Nov 3, 2026. Licence: CC BY 4.0.