MarketMuse pricing 2026: plans and costs
Quick pricing summary
- Free: $0
- Optimize: Custom ()
- Research: Custom ()
- Strategy: Custom ()
- Worth noting: Paid plan prices are not published; each plan says 'Book a demo'. A free trial is mentioned without a stated length.
Plans
Free
$0
- 1 user
- 10 queries/month
- No site inventory
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
Optimize
Custom
- 1 site inventory
- 1 user
- 100 tracked topics
- 5 Content Briefs/month
- 1 Content Strategy Document/month
- 100 queries/month
Research
Custom
- 1 site inventory
- 3 users
- 1000 tracked topics
- 10 Content Briefs/month
- 3 Content Strategy Documents/month
- Unlimited queries/month
Strategy
Custom
- 1 site inventory
- 5 users
- 10K tracked topics
- 20 Content Briefs/month
- Access to all 9 Brief types
- 5 Content Strategy Documents/month
- Unlimited queries/month
What you get on each plan
| Feature | Free | Optimize | Research | Strategy |
|---|---|---|---|---|
| Site inventory | — | 1 | 1 | 1 |
| Users | 1 | 1 | 3 | 5 |
| Tracked topics | — | 100 | 1000 | 10K |
| Content Briefs/month | — | 5 | 10 | 20 |
| Brief types | — | Article Briefs | Article Briefs | All 9 Brief types |
| Content Strategy Documents/month | — | 1 | 3 | 5 |
| Export | Saved writing only | Saved writing, applications & Documents | Saved writing, applications & Documents | Saved writing, applications & Documents |
| Queries/month | 10 | 100 | Unlimited | Unlimited |
| Topic Navigator | ✓ | ✓ | ✓ | ✓ |
| Keywords, SERP x-ray & SERP Heatmap | ✓ | ✓ | ✓ | ✓ |
| Site Heatmap & Connect | ✓ | ✓ | ✓ | ✓ |
List prices as published on www.marketmuse.com/pricing/. Totals are worked examples, not quotes.