Marketing Automation AI visibility leaderboard
Marketing Automation tools help marketing teams automate campaigns and nurture leads. Buyers increasingly start this search inside AI assistants, which narrow 46 vendors down to a shortlist of three to five.
- HubSpot leads Marketing Automation with an AI visibility score of 73.1 and appears in 89% of AI answers about Marketing Automation (SlateIndex, Nov 2, 2026).
- AI engines named 46 Marketing Automation brands; HubSpot, ActiveCampaign and Salesforce hold 31% of all mentions.
- HubSpot leads on all 3 engines.
- hubspot.com is the most cited source for Marketing Automation, with 6.7% of citations.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Where vendors stand in Marketing Automation
8 brands shown: 1 Leader, 2 Consensus Picks, 1 Authority Builder and 4 Challengers. HubSpot is the only brand above both lines.
| Brand | Mention rate | Citation authority | Answers citing own site | Position |
|---|---|---|---|---|
| HubSpot | 88.9% | 44.1% | 30 of 68 | Leader |
| ActiveCampaign | 63% | 33.3% | 17 of 51 | Consensus Pick |
| Salesforce | 60.5% | 37.8% | 17 of 45 | Consensus Pick |
| Adobe Marketo Engage | 51.8% | 0% | 0 of 42 | Challenger |
| Brevo | 50.6% | 34.2% | 14 of 41 | Challenger |
| Klaviyo | 40.7% | 28.1% | 9 of 32 | Challenger |
| Mailchimp | 33.3% | 29.6% | 8 of 27 | Challenger |
| Customer.io | 28.4% | 40.9% | 9 of 22 | Authority Builder |
Leaderboard
Brands mentioned in AI answers in the weekly run of Nov 2. Every engine ranks HubSpot first.
From audit to execution, Slate’s AEO team gets your brand into the answers buyers read.
Visibility score trend
Weekly runs over the last 60 days, top 8 brands. Click a name to hide or show its line.
HubSpot leads Marketing Automation at 73.1%. Changes appear after the second weekly run.
Prompts in Marketing Automation
The buyer questions SlateIndex runs for this category every week.
Most cited sources
Where engines get their information when they answer Marketing Automation prompts.
| Source | Type | Share of citations | Citations | Prompts |
|---|---|---|---|---|
| hubspot.com | Brand site | 41 | 23 | |
| zapier.com | Brand site | 35 | 14 | |
| salesforce.com | Brand site | 28 | 17 | |
| g2.com | Review site | 21 | 11 | |
| toolradar.com | Web | 19 | 14 | |
| activecampaign.com | Brand site | 17 | 15 | |
| gartner.com | Analyst | 16 | 7 | |
| brevo.com | Brand site | 15 | 12 | |
| adobe.com | Web | 13 | 12 | |
| make.com | Brand site | 13 | 10 | |
| costbench.com | Web | 11 | 4 | |
| customer.io | Brand site | 10 | 9 | |
| klaviyo.com | Brand site | 10 | 9 | |
| rework.com | Web | 9 | 6 | |
| capterra.com | Review site | 8 | 6 | |
| mailchimp.com | Brand site | 8 | 8 | |
| ventureharbour.com | Web | 8 | 8 | |
| gumloop.com | Web | 7 | 7 | |
| softwareadvice.com | Review site | 7 | 6 | |
| ciopages.com | Web | 6 | 6 | |
| deployteq.com | Web | 6 | 4 | |
| fitsmallbusiness.com | Web | 6 | 6 | |
| getresponse.com | Brand site | 6 | 6 | |
| zoho.com | Brand site | 6 | 6 | |
| braze.com | Brand site | 5 | 5 |
All vendors in Marketing Automation
Every Marketing Automation brand tracked by SlateIndex.
Compare the leaders
Marketing Automation in AI answers: questions
Which Marketing Automation software do AI assistants recommend most?
HubSpot, ActiveCampaign and Salesforce are recommended most often. HubSpot leads with an AI visibility score of 73.1 and appears in 89% of answers (data of Nov 2, 2026).
Which Marketing Automation tool do ChatGPT, Perplexity and Google AI Mode recommend?
ChatGPT puts HubSpot first (74.4), Perplexity puts HubSpot first (67.6) and Google AI Mode puts HubSpot first (77.2).
Which sources do AI engines cite for Marketing Automation?
hubspot.com (6.7%), zapier.com (5.7%) and salesforce.com (4.6%) are cited most often in answers about Marketing Automation.
How is the Marketing Automation ranking calculated?
SlateIndex asks ChatGPT, Perplexity and Google AI Mode 30 Marketing Automation buyer questions every week and scores each brand by how often and how high it appears in their answers. The methodology page has the formulas.
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Cite as: SlateIndex, “Marketing Automation AI visibility leaderboard”, https://slateindex.ai/category/marketing-automation, data of Nov 2, 2026. Licence: CC BY 4.0.