SEO Tools AI visibility leaderboard
SEO Tools tools help marketing teams improve search rankings. Buyers increasingly start this search inside AI assistants, which narrow 58 vendors down to a shortlist of three to five.
- Semrush leads SEO Tools with an AI visibility score of 64.3 and appears in 78% of AI answers about SEO Tools (SlateIndex, Nov 2, 2026).
- AI engines named 58 SEO Tools brands; Semrush, Ahrefs and Google Search Console hold 34% of all mentions.
- The engines disagree on the leader: ChatGPT favours Semrush (77), Perplexity favours Google Search Console (59.1) and Google AI Mode favours Semrush (64.3).
- semrush.com is the most cited source for SEO Tools, with 5.9% of citations.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Where vendors stand in SEO Tools
8 brands shown: 1 Leader, 2 Consensus Picks and 5 Challengers. Semrush is the only brand above both lines.
| Brand | Mention rate | Citation authority | Answers citing own site | Position |
|---|---|---|---|---|
| Semrush | 77.8% | 41.3% | 26 of 63 | Leader |
| Ahrefs | 75.3% | 31.1% | 19 of 61 | Consensus Pick |
| Google Search Console | 63% | 0% | 0 of 51 | Consensus Pick |
| SE Ranking | 45.7% | 27% | 10 of 37 | Challenger |
| Moz Pro | 43.2% | 28.6% | 10 of 35 | Challenger |
| Screaming Frog | 40.7% | 24.2% | 8 of 33 | Challenger |
| Google Analytics | 33.3% | 3.7% | 1 of 27 | Challenger |
| Surfer | 28.4% | 17.4% | 4 of 23 | Challenger |
Leaderboard
Brands mentioned in AI answers in the weekly run of Nov 2. Engines disagree on the leader: Google Search Console, Semrush.
From audit to execution, Slate’s AEO team gets your brand into the answers buyers read.
Visibility score trend
Weekly runs over the last 60 days, top 8 brands. Click a name to hide or show its line.
Semrush leads SEO Tools at 64.3%. Changes appear after the second weekly run.
Prompts in SEO Tools
The buyer questions SlateIndex runs for this category every week.
Most cited sources
Where engines get their information when they answer SEO Tools prompts.
| Source | Type | Share of citations | Citations | Prompts |
|---|---|---|---|---|
| semrush.com | Brand site | 35 | 20 | |
| hubspot.com | Brand site | 26 | 14 | |
| ahrefs.com | Brand site | 22 | 18 | |
| google.com | Brand site | 20 | 9 | |
| toolradar.com | Web | 20 | 12 | |
| conductor.com | Brand site | 12 | 6 | |
| zapier.com | Web | 12 | 11 | |
| forbes.com | Media | 11 | 8 | |
| moz.com | Brand site | 11 | 11 | |
| seranking.com | Brand site | 11 | 10 | |
| rankite.com | Web | 9 | 6 | |
| capterra.com | Review site | 8 | 5 | |
| g2.com | Review site | 8 | 6 | |
| marketermilk.com | Web | 8 | 8 | |
| screamingfrog.co.uk | Brand site | 8 | 8 | |
| itechguides.com | Web | 7 | 6 | |
| technologyadvice.com | Web | 7 | 6 | |
| techradar.com | Media | 7 | 7 | |
| seo.com | Web | 6 | 6 | |
| surferseo.com | Web | 6 | 6 | |
| targetinternet.com | Web | 6 | 5 | |
| advancedwebranking.com | Brand site | 5 | 1 | |
| gartner.com | Analyst | 5 | 4 | |
| guideflow.com | Web | 5 | 5 | |
| mangools.com | Brand site | 5 | 4 |
All vendors in SEO Tools
Every SEO Tools brand tracked by SlateIndex.
Compare the leaders
SEO Tools in AI answers: questions
Which SEO Tools software do AI assistants recommend most?
Semrush, Ahrefs and Google Search Console are recommended most often. Semrush leads with an AI visibility score of 64.3 and appears in 78% of answers (data of Nov 2, 2026).
Which SEO Tools tool do ChatGPT, Perplexity and Google AI Mode recommend?
ChatGPT puts Semrush first (77), Perplexity puts Google Search Console first (59.1) and Google AI Mode puts Semrush first (64.3).
Which sources do AI engines cite for SEO Tools?
semrush.com (5.9%), hubspot.com (4.4%) and ahrefs.com (3.7%) are cited most often in answers about SEO Tools.
How is the SEO Tools ranking calculated?
SlateIndex asks ChatGPT, Perplexity and Google AI Mode 30 SEO Tools buyer questions every week and scores each brand by how often and how high it appears in their answers. The methodology page has the formulas.
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Cite as: SlateIndex, “SEO Tools AI visibility leaderboard”, https://slateindex.ai/category/seo-tools, data of Nov 2, 2026. Licence: CC BY 4.0.