MoEngage pricing 2026: plans and costs
Quick pricing summary
- Growth: Custom (based on Monthly Tracked Users (MTUs))
- Enterprise: Custom (based on Monthly Tracked Users (MTUs))
- Worth noting: Plans priced by Monthly Tracked Users (MTUs); no public prices listed, request demo for pricing. Add-on availability per plan interpreted from feature list.
Plans
Growth
Custom based on Monthly Tracked Users (MTUs)
- Mobile App Push, Web Push, Email, SMS, In-app, On-site Messages
- Cards
- Basic Analytics
- Segmentation
- Campaign Management
- Flows (cross-channel workflow builder)
- Email Inbox Previews: 10 per month
- System Alerts
Enterprise
Custom based on Monthly Tracked Users (MTUs)
- All Growth features
- Email Inbox Previews: 10 per month
- System & Custom Alerts
What you get on each plan
| Feature | Growth | Enterprise |
|---|---|---|
| Email Inbox Previews | 10 per month | 10 per month |
| Alert Management | System Alerts | System & Custom Alerts |
| Cards | Add-on | Add-on |
| Personalize | Add-on | Add-on |
| Connected Channels | Add-on | Add-on |
| Custom Dashboards | Add-on | Add-on |
| Funnels | Add-on | Add-on |
| Warehouse Segments | Add-on | Add-on |
| Landing Pages | Add-on | Add-on |
| Predictions | Add-on | Add-on |
| Native Agents | Add-on | Add-on |
| Offer Decisioning | Add-on | Add-on |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Cards | not stated | Growth, Enterprise |
| Personalize | not stated | Growth, Enterprise |
| Connected Channels (WhatsApp, RCS, Line, Viber & Telegram) | not stated | Growth, Enterprise |
| Customer Journey Analytics | not stated | Growth, Enterprise |
| Product Analytics | not stated | Growth, Enterprise |
| Warehouse Segments | not stated | Growth, Enterprise |
| Landing Pages | not stated | Growth, Enterprise |
| MoEngage Inform | not stated | Growth, Enterprise |
| Predictions | not stated | Growth, Enterprise |
| Merlin AI Agents | not stated | Growth, Enterprise |
| AI Decisioning | not stated | Growth, Enterprise |
List prices as published on www.moengage.com/plans-and-pricing/. Totals are worked examples, not quotes.