Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- PrimePay ranks #43 of 46 in Payroll with an AI visibility score of 0 (SlateIndex, Nov 3, 2026).
- PrimePay is most visible on ChatGPT (0) and least on Perplexity (0).
- AI engines name PrimePay in 0 of the 30 Payroll buyer prompts SlateIndex tracks.
About
Company details for PrimePay
PrimePay is the payroll product of CoAd, the combined company formed when CoAdvantage and PrimePay were unified under one brand. Its payroll software offers unlimited payroll runs, calculates, files and pays federal, state and local taxes, and includes free 2-day direct deposit and paycards. Every plan includes Mineral HR compliance content, including law alerts, handbooks and a learning management system. It ranks #43 of 46 in Payroll on SlateIndex and has a visibility score of 0 in the latest weekly run.
Founded in 1986 and headquartered in Bradenton, Florida, the company employs 501–1,000 people. Its differentiator: unlimited payroll runs at no extra cost on every plan.
- Website
- coad.com
- Categories
- Payroll
- Company size
- 501–1,000 employees
- Headquarters
- Bradenton, Florida
- Founded
- 1986
- Company type
- Division of CoAd
- Funding
- Investment from Aquiline Capital Partners
- Customers
- 17,000 · per coad.com
- Pricing
- $55 per seat / mo · per seat
- Free trial
- —
- Support
- Phone and chat support on Base and Pro, On-demand HR advisor on Pro, Dedicated account manager on Custom plans
Read from coad.com, tracxn.com, linkedin.com, zoominfo.com, dhrmap.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Payroll. Gusto leads the category at 49.2%.
Media
Website and product screenshots for PrimePay
AI mentions & citations
Recent answers that name PrimePay
No mentions in the latest run.
Products & features
What PrimePay sells
PrimePay Payroll
Payroll software with unlimited payroll runs, automated tax filing, direct deposit, and year-end W-2 and 1099 processing.
Mineral HR compliance and LMS
Employment law alerts, HR templates, handbooks and learning management, included in every plan.
ProfitKeeper
Analytics product marketed as ProfitKeeper by PrimePay.
Target market & buyers
Small and mid-sized businesses.
Notable customers include Rocky Mountain Chocolate Factory, Chicken Salad Chick.
| Industry | Primary use case |
|---|---|
| Automotive | Payroll and HR administration handled in the background so the owner can focus on the business. |
| Franchises | Getting franchisees onboarded quickly and easily. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Debt round | 2020 | $0M |
| Investment from Aquiline Capital Partners | 2021 | — |
| Latest known round | Total raised |
|---|---|
| Investment from Aquiline Capital Partners | — |
Recent developments
- Jul 2026CompanyCoAdvantage and PrimePay launch CoAd brand
CoAdvantage and PrimePay launched CoAd, a unified payroll, HR and PEO brand.
- Jan 2026PartnershipChicken Salad Chick chooses ProfitKeeper by PrimePay
Chicken Salad Chick chose ProfitKeeper by PrimePay.
- Oct 2025CompanyJim Neve named Executive Chairman
The combined company named Jim Neve Executive Chairman.
- Sep 2025PartnershipRocky Mountain Chocolate Factory names PrimePay exclusive payroll partner
Rocky Mountain Chocolate Factory named PrimePay its exclusive payroll partner.
- Jun 2025CompanyCoAdvantage acquires PrimePay
PrimePay's acquisition by CoAdvantage is dated June 30, 2025.
Pricing
Per seat pricing
Cite as: SlateIndex, “PrimePay AI visibility profile”, https://slateindex.ai/brand/primepay, data of Nov 3, 2026. Licence: CC BY 4.0.