Splunk
NewData Platform for Security, Observability & AI
#6 of 45 in Observability15,000 customers (per splunk.com)21% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Splunk ranks #6 of 45 in Observability with an AI visibility score of 22.5 (SlateIndex, Nov 3, 2026).
- Splunk is most visible on ChatGPT (30.2) and least on Google AI Mode (15.4).
- AI engines name Splunk in 20 of the 29 Observability buyer prompts SlateIndex tracks.
- splunk.com is the source AI engines cite most in answers about Splunk, with 26 citations.
About
Company details for Splunk
Splunk is a data platform that indexes and searches machine data for security and observability work. Its security products include SIEM, SOAR, UEBA and threat detection, and its observability products cover infrastructure, application and digital experience monitoring. It can be deployed in the cloud, on-premises, or in air-gapped environments. It ranks #6 of 45 in Observability on SlateIndex and has a visibility score of 22.5 in the latest weekly run.
Founded in 2003 and headquartered in San Francisco, California, US, the company employs 5,000+ people. Its differentiator: security and observability on one data platform that searches data where it lives at petabyte scale.
- Website
- splunk.com
- Categories
- Observability
- Company size
- 5,000+ employees
- Headquarters
- San Francisco, California, US
- Founded
- 2003
- Company type
- Division of Cisco
- Funding
- IPO
- Customers
- 15,000 · per splunk.com/en_us/customers.html
- Pricing
- Free; paid from $15 / mo · usage-based
- Free trial
- Free plan available
- Deployment
- Splunk Cloud Platform as SaaS, or Splunk Enterprise in a private cloud or on-premises, including air-gapped environments
- Platforms
- AWS, Azure, Google Cloud
- Integrations
- 2000+ native
- Support
- Standard support included with product purchases, Premium support available, Support Portal for capacity changes
Read from linkedin.com, splunk.com, gartner.com, app.dealroom.co, newsroom.cisco.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Observability. Datadog leads the category at 69.5%.
Media
Website and product screenshots for Splunk
AI mentions & citations
Recent answers that name Splunk
How much does Splunk cost?
Splunk pricing varies significantly depending on which product you purchase, how much data you ingest, and how you deploy it (cloud or on-premises).
How much does Splunk cost?
Splunk does not publish a single flat-rate price list for its core Enterprise and Platform products, as costs scale based on your deployment size, data volume, and specific product portfolio .
Where can I sign up for an observability platform?
Splunk Observability Cloud — free edition with up to 15 hosts, no credit card required.
How much does Splunk cost?
Splunk’s price depends heavily on the product and usage.
How much does an observability platform cost per month?
Which observability platform offers a free trial?
Which observability platform has transparent pricing?
Traditional enterprise observability platforms (like Datadog or Splunk) are often criticized for complex, opaque billing with dozens of SKUs , host-based metrics, and surprise overage fees.
Which observability tools offer annual discounts?
Splunk Observability Cloud: Infrastructure starts around $15 per host/month, with App & Infrastructure at $60 and End-to-End at $75, billed annually.
Products & features
What Splunk sells
Splunk Cloud Platform
Splunk-managed SaaS version of the Splunk platform for investigating, monitoring and analyzing data.
Splunk Enterprise
Self-managed deployment in a private cloud or on-premises for searching and analyzing machine data.
Splunk Observability Cloud
Monitoring, traces and logs for infrastructure and applications, with real user and synthetic monitoring.
Splunk Enterprise Security
SIEM, SOAR, UEBA and threat intelligence in a unified security operations platform.
Splunk SOAR
Automation of triage, enrichment and response for security operations.
AppDynamics
Application performance monitoring for hybrid and on-prem business applications.
IT Service Intelligence
Event intelligence and service health monitoring that connects alerts to business impact.
Splunk On-Call
On-call scheduling and escalation policies for incident response.
Strengths engines cite
- Strong log analytics and security data capabilities at enterprise scale
- Real-time infrastructure monitoring and application performance monitoring
- Free edition and trial available
- Incident alerting integration that routes and auto-resolves incidents
- Good fit for existing Splunk customers
Target market & buyers
Large enterprises and public sector organizations
Notable customers include Progressive, Singapore Airlines, Carrefour, Specsavers, Children's National Hospital.
| Industry | Primary use case |
|---|---|
| Healthcare | Threat detection, investigation and response (TDIR) across telemetry, at Children's National Hospital |
| Travel & Transportation | Finding and fixing service issues faster to maintain uptime, at Singapore Airlines |
| Retail | Responding to security threats faster, at Carrefour |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2004 | $5M |
| Series B | 2006 | $10M |
| Series C | 2007 | $25M |
| IPO | 2012 | — |
| Latest known round | Total raised |
|---|---|
| IPO | — |
Recent developments
- Oct 2026SecurityFixes for critical flaws in Splunk Enterprise
Splunk released fixes for three critical CVSS 9.9 flaws and two remote code execution issues in Splunk Enterprise.
- Sep 2026ProductCisco AI POD for Splunk launched
Cisco launched Cisco AI POD for Splunk, bringing Splunk AI features to on-premises customers.
- Sep 2026ProductSplunk Agent Observability available
Splunk Agent Observability became available in Splunk Observability Cloud and Cisco Cloud Control.
- Jul 2026ProductAutomated Threat Analysis introduced in Splunk Enterprise Security
Splunk introduced Automated Threat Analysis in Splunk Enterprise Security.
- Jun 2026CompanySplunk named a Leader in IDC MarketScape for SIEM
Splunk was named a Leader in the IDC MarketScape: Worldwide SIEM 2026.
Competitive landscape
How Splunk compares with its top three alternatives
Splunk most often appears alongside Datadog, New Relic, Dynatrace in AI answers.
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 21% · Neutral 58% · Mixed 21% of 38 engine answers that mention Splunk
Praised for
- Strong log analytics and security data capabilities at enterprise scale
- Real-time infrastructure monitoring and application performance monitoring
- Free edition and trial available
- Incident alerting integration that routes and auto-resolves incidents
- Good fit for existing Splunk customers
Criticised for
- Complex, opaque, hard-to-predict pricing with surprise overage fees
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “Splunk AI visibility profile”, https://slateindex.ai/brand/splunk, data of Nov 3, 2026. Licence: CC BY 4.0.