WooCommerce
NewThe open-source ecommerce platform for WordPress
#2 of 43 in E-Commerce Platforms4,000,000 customers (per woocommerce.com)38% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- WooCommerce ranks #2 of 43 in E-Commerce Platforms with an AI visibility score of 48.6 (SlateIndex, Nov 3, 2026).
- WooCommerce is most visible on Google AI Mode (54.4) and least on Perplexity (38.7).
- AI engines name WooCommerce in 23 of the 30 E-Commerce Platforms buyer prompts SlateIndex tracks.
- shopify.com is the source AI engines cite most in answers about WooCommerce, with 48 citations.
About
Company details for WooCommerce
WooCommerce is a free, open-source ecommerce plugin for WordPress that turns a WordPress site into an online store. Merchants choose their own hosting, payment providers and extensions, and pay for those rather than platform fees or a revenue share. Extensions and themes are sold through a marketplace. It ranks #2 of 43 in E-Commerce Platforms on SlateIndex and has a visibility score of 48.6 in the latest weekly run.
Its differentiator: open-source with no platform fees or revenue share, so merchants choose any host, payment provider and extension.
- Website
- woocommerce.com
- Categories
- E-Commerce Platforms
- Founded
- 2011
- Company type
- Division of Automattic
- Customers
- 4,000,000 · per woocommerce.com
- Deployment
- Self-hosted on the hosting provider the merchant chooses
- Platforms
- WordPress
Read from woocommerce.com, capterra.com, facebook.com, learnwoo.com · refreshed Nov 3, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in E-Commerce Platforms. Shopify leads the category at 78.7%.
Media
Website and product screenshots for WooCommerce
AI mentions & citations
Recent answers that name WooCommerce
Most affordable e-commerce platform that is still reliable
If you're looking for the most affordable e-commerce platform that is still reliable, I would start with WooCommerce, Shopify, and Square Online.
Which e-commerce platform has transparent pricing?
If transparent, predictable pricing is your priority, I would shortlist WooCommerce, BigCommerce, and Shopify.
Who makes the most used e-commerce platform?
The most widely used e-commerce platform worldwide is WooCommerce, made by Automattic, the company behind WordPress.com.
Most affordable e-commerce platform that is still reliable
WooCommerce (Best Overall Value & Scale)
Is there a free e-commerce platform for small teams?
WooCommerce (Open-Source / WordPress Plugin)
Who makes the most used e-commerce platform?
WooCommerce (made by Automattic): Globally, WooCommerce is the most widely deployed e-commerce software.
What is an e-commerce platform and when does a company need one?
A WordPress-based business might choose WooCommerce.
What is the difference between an e-commerce platform and website builder?
My simple recommendation: If your goal is to start an online business and sell products, consider Shopify or WooCommerce.
Products & features
What WooCommerce sells
WooCommerce
Free, open-source ecommerce core platform for WordPress.
WooPayments
Integrated payments product for WooCommerce stores, with no monthly fees.
WooCommerce Marketplace
Extensions, themes and plugins that add features to a store, sold a la carte.
Strengths engines cite
- Free open-source core plugin
- Full control and customization
- Strong fit for WordPress sites
- Most widely deployed e-commerce software
- Good user rating on G2
Target market & buyers
Merchants and developers building online stores, including enterprise solutions.
Notable customers include Nutribullet, House of Malt, Dan-O's Seasoning, Brodo, Grüum, Lobmeyr, Flour and Stone, Hard & Ware.
| Industry | Primary use case |
|---|---|
| Food & beverage | Direct-to-consumer and subscription sales, as with Brodo and Flour and Stone |
| Home & furniture | Direct-to-consumer and wholesale sales, as with Lobmeyr and Hard & Ware |
| Kitchen appliances | Highly customized site with advanced functionality and checkout, as with Nutribullet |
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Oct 2026ProductWooCommerce 11.2.0 released
WooCommerce 11.2.0 shipped, and 11.2.1 followed on October 9 to fix two checkout regressions.
- Aug 2026SecurityCritical vulnerability reported
A critical WooCommerce vulnerability granting administrator privileges was reported (CVE-2026-15369).
- Jun 2026ProductWooCommerce 10.9.0 released
WooCommerce 10.9.0 added AI-agent addressability through MCP and transactional email logging.
- Jun 2026PartnershipPayPal Enterprise Payments support announced
WooCommerce announced official PayPal Enterprise Payments support.
- Apr 2026PartnershipYouTube Shopping integration announced
WooCommerce announced a YouTube Shopping integration via Google for WooCommerce.
Competitive landscape
How WooCommerce compares with its top three alternatives
WooCommerce most often appears alongside Shopify, BigCommerce, Wix in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| WooCommerce | 48.6% | 11.7% | New | Pricing not available |
| Shopify | 78.7% | 15.6% | New | $29 / mo |
| BigCommerce | 47.5% | 11.8% | New | $39 / mo |
| Wix | 27.7% | 8% | New | Free plan |
| Adobe Commerce | 25.7% | 7.9% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 38% · Neutral 40% · Mixed 22% of 55 engine answers that mention WooCommerce
Praised for
- Free open-source core plugin
- Full control and customization
- Strong fit for WordPress sites
- Most widely deployed e-commerce software
- Good user rating on G2
Criticised for
- Hosting and maintenance costs add up
- Requires technical skill to manage
- Less suited to large or rapidly scaling stores
Cite as: SlateIndex, “WooCommerce AI visibility profile”, https://slateindex.ai/brand/woocommerce, data of Nov 3, 2026. Licence: CC BY 4.0.