ActiveCampaign vs Freshmarketer
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 0 for Freshmarketer.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 0)
- You need GDPR or SOC 2 or HIPAA coverage
- advanced marketing automation
- deep CRM integration
Choose Freshmarketer if…
- You need ISO 27001 or SOC 2 Type 2 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Freshmarketer |
|---|---|---|
| Visibility score | 44% | 0% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #43 |
| Share of voice | 9.3% | 0% |
| Mentions this run | 51 | 0 |
| Positive in AI answers | 53% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Freshmarketer 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | ActiveCampaign | Freshmarketer |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | ISO 27001, SOC 2 Type 2 |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | — |
| Founded | 2003 | — |
| Headquarters | Chicago, Illinois, United States | San Mateo, California |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | Series H |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | — |
Plans side by side
ActiveCampaign
Freshmarketer
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Freshmarketer
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Freshmarketer”, https://slateindex.ai/compare/activecampaign-vs-freshmarketer, data of Nov 2, 2026. Licence: CC BY 4.0.