ActiveCampaign pricing 2026: plans and costs
How AI answers describe ActiveCampaign pricing
If pricing transparency is your priority, Brevo, MailerLite, and ActiveCampaign are strong options.
Compared to: HubSpot · Brevo · Mailchimp
- For example, ActiveCampaign starts around $15/month, while HubSpot lists plans from $7 per seat/month for Starter, $800/month for Professional, and $3,600/month for Enterprise.
- ActiveCampaign is another strong option for small and midsize businesses, with historically straightforward contact-based tiers and publicly listed starting prices, though pricing availability may vary by region or plan.
- Entry-Level / Small Business Platforms (e.g., ActiveCampaign, Klaviyo, HighLevel): $30 to $150 per month for foundational email marketing, basic workflows, and smaller contact lists (around 1,000 to 5,000 contacts).
Quick pricing summary
- Starter: Custom (month, billed yearly for 1,000 contacts)
- Plus: Custom (month, billed yearly for 1,000 contacts)
- Pro: Custom (month, billed yearly for 1,000 contacts)
- Enterprise: Custom (month, billed yearly for 1,000 contacts)
- Worth noting: Prices are not displayed in the page text; monthly price scales with contact list size. No setup fees; free migration and onboarding. 30-day money-back guarantee. Pricing can be requested via a sales form.
Plans
Starter
Custom month, billed yearly for 1,000 contacts
- 1,000 contacts
- 10,000 email sends / month
- 1 user seat included
- Multi-step marketing automation
- AI-powered automation and campaign builders
- Email campaigns with 250+ pre-built templates
- 15 active business goals
Plus
Custom month, billed yearly for 1,000 contacts
- 1,000 contacts
- 10,000 email sends / month
- 1 user seat included
- Everything in Starter
- Cross-channel marketing
- Generative AI for content and images
- Landing pages and site messages
- 25 active business goals
- Enhanced CRM available
Pro
Custom month, billed yearly for 1,000 contacts
- 1,000 contacts
- 12,000 email sends / month
- 3 user seats included
- Everything in Plus
- Predictive sending
- Conditional content
- Advanced segmentation
- Attribution & conversion tracking
- 200 active business goals
Enterprise
Custom month, billed yearly for 1,000 contacts
- 1,000 contacts
- 15,000 email sends / month
- 5 user seats included
- Everything in Pro
- Single sign-on (SSO) and HIPAA support
- Premium segmentation and custom objects
- Premium CRM integrations like Salesforce
- Dedicated account team and uptime SLA
What you get on each plan
| Feature | Starter | Plus | Pro | Enterprise |
|---|---|---|---|---|
| AI Credits | 500 | 500 | 500 | 500 |
| Email sends | 10x contact limit | 10x contact limit | 12x contact limit | 15x contact limit |
| Users | 1 | 1 | 3 | 5 |
| Segmentation | Limited | Standard | Advanced | Premium |
| Business Goals | 15 active goals | 25 active goals | 200 active goals | 200 active goals |
| Automation actions | 5 actions per automation | Unlimited actions | Unlimited actions | Unlimited actions |
| Cross-channel marketing | — | ✓ | ✓ | ✓ |
| Generative AI | — | ✓ | ✓ | ✓ |
| Conditional content | — | — | ✓ | ✓ |
| Predictive sending | — | — | ✓ | ✓ |
| Landing pages | — | ✓ | ✓ | ✓ |
| A/B testing | Email only | Email only | Email & Automation | Email & Automation |
| Lists | Up to 5 | ✓ | ✓ | ✓ |
| Enhanced CRM | — | Available add-on | Available add-on | Available add-on |
| Custom reporting | — | Available add-on | Available add-on | Included in plan |
| Inbox preview & testing | — | 5 per month | 5 per month | Unlimited |
| Revenue attribution | — | — | ✓ | ✓ |
| Premium ecommerce integrations | — | — | ✓ | ✓ |
| Premium CRM integrations | — | — | — | ✓ |
| Custom objects | — | — | — | ✓ |
| Single sign-on (SSO) | — | — | — | ✓ |
| HIPAA support | — | — | — | ✓ |
| Custom user permissions | — | ✓ | ✓ | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Enhanced CRM - Pipelines | not stated | Plus, Pro, Enterprise |
| Enhanced CRM - Sales Engagement | not stated | Plus, Pro, Enterprise |
| SMS | not stated | Plus, Pro, Enterprise |
| WhatsApp Messaging | not stated | Plus, Pro, Enterprise |
| Transactional email | not stated | All plans |
| Custom reporting | not stated | Plus, Pro (included in Enterprise) |
ActiveCampaign pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| ActiveCampaign | Contact sales | No | Flat tiers | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Brevo | Contact sales | Yes | Usage-based | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Compare → |
| Mailchimp | Free; paid from $13 / mo | Yes | Usage-based | Growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
List prices as published on www.activecampaign.com/pricing. Totals are worked examples, not quotes.