ActiveCampaign vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Marketing Automation: it has a visibility score of 73.1 versus 44 for ActiveCampaign, and ranks ahead in 68% of the answers that name both.
Choose ActiveCampaign if…
- AI answers describe it more positively (53% vs 35% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- Flat tiers pricing suits your budget better than per seat
- advanced marketing automation
Choose HubSpot if…
- You want the brand AI engines rank higher (73.1 vs 44)
- You want a free plan to start
- You need more native integrations (2000+ vs 1000+)
- You need SOC 2 Type II or SOC 3 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | HubSpot |
|---|---|---|
| Visibility score | 44% | 73.1% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #1 |
| Share of voice | 9.3% | 13.1% |
| Mentions this run | 51 | 72 |
| Positive in AI answers | 53% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
53 engine answers name both brands
Features, pricing & fit
| Dimension | ActiveCampaign | HubSpot |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Contact sales | Free; paid from $7 per seat / mo |
| Free plan | No | Yes |
| Onboarding fee | Included | $3,000 |
| Deployment | — | Cloud |
| Integrations | 1000+ | 2000+ |
| Compliance | GDPR, SOC 2, HIPAA | SOC 2 Type II, SOC 3 |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Phone |
| Founded | 2003 | 2006 |
| Headquarters | Chicago, Illinois, United States | Cambridge, Massachusetts, United States |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C · $360M raised | Corporate round |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
ActiveCampaign
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs HubSpot”, https://slateindex.ai/compare/activecampaign-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.