ActiveCampaign vs iContact
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0.7 for iContact.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0.7)
- You need GDPR or SOC 2 or HIPAA coverage
- You prefer a larger, established vendor (501–1,000 employees)
- advanced marketing automation
Choose iContact if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | iContact |
|---|---|---|
| Visibility score | 29.4% | 0.7% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #39 |
| Share of voice | 7.9% | 0.2% |
| Mentions this run | 39 | 1 |
| Positive in AI answers | 53% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · iContact 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | ActiveCampaign | iContact |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud-based |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | — |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Dedicated customer service team, Deliverability specialists |
| Founded | 2003 | 2003 |
| Headquarters | Chicago, Illinois, United States | Morrisville, NC |
| Employees | 501–1,000 | 51–200 |
| Funding | Series C · $360M raised | Series B (JMI Equity) |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Small and independent businesses that want to send marketing email without prior marketing experience |
Plans side by side
ActiveCampaign
iContact
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
iContact
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs iContact”, https://slateindex.ai/compare/activecampaign-vs-icontact, data of Nov 2, 2026. Licence: CC BY 4.0.