ActiveCampaign vs phpList
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0.9 for phpList.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (29.4 vs 0.9)
- AI answers describe it more positively (53% vs 0% positive)
- You need GDPR or SOC 2 or HIPAA coverage
- advanced marketing automation
Choose phpList if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | phpList |
|---|---|---|
| Visibility score | 29.4% | 0.9% |
| Change vs last week | New | New |
| Rank in Email Marketing | #5 | #34 |
| Share of voice | 7.9% | 0.3% |
| Mentions this run | 39 | 1 |
| Positive in AI answers | 53% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · phpList 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | ActiveCampaign | phpList |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Installed on the customer's own server, with a hosted option through phpList.com |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | — |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Community documentation and forums on phplist.org, Professional support from experienced consultants and community members |
| Founded | 2003 | — |
| Headquarters | Chicago, Illinois, United States | Marston Moretaine, Bedfordshire, UK |
| Employees | 501–1,000 | — |
| Funding | Series C · $360M raised | Bootstrapped |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Community groups, small businesses and startups wanting a lean, low-cost choice, and large organisations that want to keep their data on their own servers |
Plans side by side
ActiveCampaign
phpList
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
phpList
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs phpList”, https://slateindex.ai/compare/activecampaign-vs-phplist, data of Nov 2, 2026. Licence: CC BY 4.0.