ActiveCampaign vs Salesforce
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ActiveCampaign is the stronger AI pick in Marketing Automation: it has a visibility score of 44 versus 39.3 for Salesforce, and ranks ahead in 52% of the answers that name both.
Choose ActiveCampaign if…
- You want the brand AI engines rank higher (44 vs 39.3)
- AI answers describe it more positively (53% vs 21% positive)
- You need GDPR or HIPAA coverage
- advanced marketing automation
Choose Salesforce if…
- You need ISO 27001:2022 or ISO 27017 or ISO 27018 or SOC 1 or SOC 3 or HITRUST coverage
- You prefer a larger, established vendor (5,000+ employees)
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
AI visibility side by side
Latest weekly run · Nov 2
| Metric | ActiveCampaign | Salesforce |
|---|---|---|
| Visibility score | 44% | 39.3% |
| Change vs last week | New | New |
| Rank in Marketing Automation | #2 | #3 |
| Share of voice | 9.3% | 8.9% |
| Mentions this run | 51 | 49 |
| Positive in AI answers | 53% | 21% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ActiveCampaign 0pp · Salesforce 0pp over 0 weekly runs.
Engine by engine
ActiveCampaign leads on 3 of 3 engines
Head to head in AI answers
31 engine answers name both brands
Features, pricing & fit
| Dimension | ActiveCampaign | Salesforce |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | No | — |
| Onboarding fee | Included | — |
| Deployment | — | Cloud (SaaS) |
| Integrations | 1000+ | — |
| Compliance | GDPR, SOC 2, HIPAA | ISO 27001:2022, ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, HITRUST |
| Support | Help center, FAQs, Support request form, Dedicated account team on Enterprise plan | Phone, Trailblazer Community, Success Plans, Trailhead training |
| Founded | 2003 | 1999 |
| Headquarters | Chicago, Illinois, United States | San Francisco, California |
| Employees | 501–1,000 | 5,000+ |
| Funding | Series C · $360M raised | — |
| Best for | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform |
Plans side by side
ActiveCampaign
Salesforce
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
ActiveCampaign
- advanced marketing automation
- deep CRM integration
- behavioral and lifecycle automation
- strong email marketing platform
- affordable pricing with annual discount
- charges for total stored prospect records
Salesforce
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ActiveCampaign vs Salesforce”, https://slateindex.ai/compare/activecampaign-vs-salesforce, data of Nov 2, 2026. Licence: CC BY 4.0.