AhrefsMake your business discoverable, in search, AI, and beyond.
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Google AnalyticsWeb Analytics
Comparison · SEO Tools · weekly run Nov 2
Ahrefs vs Google Analytics
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 21.5 for Google Analytics, and ranks ahead in 52% of the answers that name both.
Choose Ahrefs if…
- You want the brand AI engines rank higher (56 vs 21.5)
- AI answers describe it more positively (49% vs 26% positive)
- Strong backlink analysis and index
- Strong competitor research
Choose Google Analytics if…
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Google Analytics |
|---|---|---|
| Visibility score | 56% | 21.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #2 | #6 |
| Share of voice | 12% | 5.1% |
| Mentions this run | 61 | 27 |
| Positive in AI answers | 49% | 26% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Google Analytics 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AhrefsGoogle Analytics
Head to head in AI answers
21 engine answers name both brands
11Ahrefs ranked higher
10Google Analytics ranked higher
| Prompt | Engine | Ahrefs | Google Analytics |
|---|---|---|---|
| What is an SEO tool and when does a company need one? | ChatGPT | #2 | #6 |
| How do I choose an SEO tool for a mid-market team? | ChatGPT | #3 | #6 |
| How do I choose an SEO tool for a mid-market team? | AI Mode | #6 | #1 |
| How do I choose an SEO tool for a mid-market team? | Perplexity | #4 | #2 |
| What features matter most in an SEO tool? | ChatGPT | #3 | #2 |
| How long does it take to roll out an SEO tool? | ChatGPT | #4 | #1 |
| How long does it take to roll out an SEO tool? | AI Mode | #2 | #6 |
| What should an SEO tool integrate with? | ChatGPT | #4 | #2 |
| What should an SEO tool integrate with? | Perplexity | #6 | #2 |
| What are the best SEO Tools tools in 2026? | ChatGPT | #3 | #12 |
| What are the best SEO Tools tools in 2026? | Perplexity | #3 | #13 |
| Top SEO tool options for B2B SaaS companies | ChatGPT | #2 | #11 |
Features, pricing & fit
| Dimension | Ahrefs | Google Analytics |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $29 / mo | — |
| Free plan | Yes | — |
| Deployment | SaaS | — |
| Compliance | ISO 27001 | ISO 27001 |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | — |
| Founded | 2010 | 2005 |
| Headquarters | Singapore | Mountain View, California |
| Employees | 51–200 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | — |
Plans side by side
Ahrefs
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required
Google Analytics
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Google Analytics”, https://slateindex.ai/compare/ahrefs-vs-google-analytics, data of Nov 2, 2026. Licence: CC BY 4.0.