Ahrefs vs Lumar

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 0.8 for Lumar, and ranks ahead in 100% of the answers that name both.

Choose Ahrefs if…

You want the brand AI engines rank higher (56 vs 0.8)
AI answers describe it more positively (49% vs 0% positive)
You need ISO 27001 coverage
Strong backlink analysis and index

Choose Lumar if…

You need SOC 2 Type 2 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	Ahrefs	Lumar
Visibility score	56%	0.8%
Change vs last week	New	New
Rank in SEO Tools	#2	#36
Share of voice	12%	0.4%
Mentions this run	61	2
Positive in AI answers	49%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Ahrefs 0pp · Lumar 0pp over 0 weekly runs.

Engine by engine

Ahrefs leads on 3 of 3 engines

ChatGPT

67.2%

1.1%

AI Mode

62%

Perplexity

38.9%

1.3%

AhrefsLumar

Head to head in AI answers

2 engine answers name both brands

2Ahrefs ranked higher

0Lumar ranked higher

Prompt	Engine	Ahrefs	Lumar
Best SEO tool for enterprise	ChatGPT	#6	#7
Best SEO tool for enterprise	Perplexity	#4	#6

Features, pricing & fit

Dimension	Ahrefs	Lumar
Pricing model	Flat tiers	—
Entry price	Free; paid from $29 / mo	—
Free plan	Yes	—
Deployment	SaaS	Cloud-based
Compliance	ISO 27001	SOC 2 Type 2
Support	Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials	Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team
Founded	2010	2010
Headquarters	Singapore	New York, NY, United States
Employees	51–200	51–200
Funding	Bootstrapped	Series B
Best for	Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.	Enterprise SEO, web accessibility and digital marketing teams running large, complex websites