Lumar
NewFind, prioritize, and fix SEO, GEO/AEO, & website issues at scale
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Lumar ranks #36 of 58 in SEO Tools with an AI visibility score of 0.8 (SlateIndex, Nov 2, 2026).
- Lumar is most visible on Perplexity (1.3) and least on Google AI Mode (0).
- AI engines name Lumar in 1 of the 30 SEO Tools buyer prompts SlateIndex tracks.
- semrush.com is the source AI engines cite most in answers about Lumar, with 5 citations.
About
Company details for Lumar
Lumar is a website optimization platform built for enterprise teams. It covers GEO and AEO visibility in AI search, technical SEO, site speed, web accessibility and custom website analytics. Its four apps, Analyze, Monitor, Protect and Impact, handle site auditing, change monitoring, automated QA in build pipelines, and reporting of business impact. The company was founded in 2010 as Deepcrawl and renamed itself Lumar in 2022. It ranks #36 of 58 in SEO Tools on SlateIndex and has a visibility score of 0.8 in the latest weekly run.
Founded in 2010 and headquartered in New York, NY, United States, the company employs 51–200 people. Its differentiator: one platform that combines GEO/AEO, technical SEO, site speed, accessibility and custom analytics, backed by professional services.
- Website
- lumar.io
- Categories
- SEO Tools
- Company size
- 51–200 employees
- Headquarters
- New York, NY, United States
- Founded
- 2010
- Company type
- Private, venture-backed
- Funding
- Series B
- Deployment
- Cloud-based
- Compliance
- SOC 2 Type 2
- Support
- Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team
Read from linkedin.com, lumar.io, g2.com, facebook.com, fiveelms.com, caplight.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.
Media
Website and product screenshots for Lumar
AI mentions & citations
Recent answers that name Lumar
Products & features
What Lumar sells
Lumar Analyze
Website crawler that audits millions of pages for technical SEO, GEO/AEO, accessibility and site speed, with 250+ built-in reports and custom data extraction.
Lumar Monitor
Continuous monitoring of website metrics across domains, site sections and geographies, with custom alerts and dashboards.
Lumar Protect
Automated website QA testing that flags or halts builds when SEO, GEO/AEO, speed or accessibility metrics fall below thresholds, integrated with CI/CD pipelines.
Lumar Impact
Reporting that links website optimization work to commercial impact and industry benchmarks for stakeholders.
Lumar GEO Toolkit
Generative engine optimization analytics that track AI brand mentions, sentiment and citations across AI platforms.
Custom Website Analytics
Tailored metrics built with AI-generated code to report on practically any website data.
Target market & buyers
Large enterprise brands and their website, SEO, accessibility and digital marketing teams
Notable customers include Adobe, Microsoft, Comcast, Deloitte, Cox Automotive, Arriva UK Bus, Catena Media, Western Financial Group.
| Industry | Primary use case |
|---|---|
| Automotive | Cox Automotive used Lumar to raise organic traffic by 17% |
| Transport | Arriva UK Bus used Lumar to drive a 50% increase in digital conversion |
| Travel comparison | Protect used to catch search-impacting issues before they go live on two UK comparison sites |
| Insurance | Western Financial Group used Lumar to improve technical design and search performance |
| Fashion retail | Lumar Protect used to check for unwanted redirects and protect search performance |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series A | 2017 | — |
| Series A extension | 2019 | — |
| Series B | 2020 | $19M |
| Latest known round | Total raised |
|---|---|
| Series B | — |
Recent developments
- Sep 2025ProductGEO Toolkit announced
Lumar announced a GEO Toolkit for AI search visibility.
- Sep 2025ProductGEO Content Evaluator tools launched
Lumar launched GEO Content Evaluator tools.
Competitive landscape
How Lumar compares with its top three alternatives
Lumar most often appears alongside Semrush, Ahrefs, Conductor in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Lumar | 0.8% | 0.4% | New | Pricing not available |
| Semrush | 64.3% | 12.3% | New | Free plan |
| Ahrefs | 56% | 12% | New | Free plan |
| Conductor | 8.1% | 2.2% | New | Contact sales |
| seoClarity | 6.3% | 1.9% | New | $2,500 / mo |
Cite as: SlateIndex, “Lumar AI visibility profile”, https://slateindex.ai/brand/lumar, data of Nov 2, 2026. Licence: CC BY 4.0.