Airtable vs Retool

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Retool is the stronger AI pick in Low-Code & No-Code: it has a visibility score of 29.9 versus 10.9 for Airtable, and ranks ahead in 83% of the answers that name both.

Choose Airtable if…

You need ISO/IEC 27701 or SOC 2 Type 2 or HIPAA or TX-RAMP Level 2 coverage
User-friendly spreadsheet-database hybrid for no-code work
Collaborative operational data and lightweight workflows
Customizable workflows for project management

Choose Retool if…

You want the brand AI engines rank higher (29.9 vs 10.9)
You want a lower entry price ($10 vs $20)
AI answers describe it more positively (41% vs 24% positive)
You need a self-hosted or on-premises option

AI visibility side by side

Latest weekly run · Nov 3

Metric	Airtable	Retool
Visibility score	10.9%	29.9%
Change vs last week	down−1.5%	down−4%
Rank in Low-Code & No-Code	#10	#4
Share of voice	3.2%	7.8%
Mentions this run	18	46
Positive in AI answers	24%	41%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Airtable −1.5pp · Retool −4pp over 1 weekly runs.

Engine by engine

Retool leads on 3 of 3 engines

ChatGPT

9.4%

34.3%

AI Mode

11.5%

22.4%

Perplexity

11.8%

33%

AirtableRetool

Head to head in AI answers

12 engine answers name both brands

2Airtable ranked higher

10Retool ranked higher

Prompt	Engine	Airtable	Retool
How do companies build internal apps without a full engineering team without a dedicated tool?	ChatGPT	#1	#4
How do companies build internal apps without a full engineering team without a dedicated tool?	AI Mode	#5	#1
What are the best Low-Code & No-Code tools in 2026?	ChatGPT	#8	#3
What are the best Low-Code & No-Code tools in 2026?	Perplexity	#12	#2
Best low-code platform for startups	ChatGPT	#12	#7
Best low-code platform for startups	Perplexity	#5	#4
Compare the leading Low-Code & No-Code platforms	ChatGPT	#10	#7
Compare the leading Low-Code & No-Code platforms	Perplexity	#12	#6
Which Low-Code & No-Code vendors do analysts recommend?	Perplexity	#14	#7
Is there a free low-code platform for small teams?	ChatGPT	#6	#4
Is there a free low-code platform for small teams?	AI Mode	#4	#3
Which Low-Code & No-Code tools offer annual discounts?	Perplexity	#1	#3

Features, pricing & fit

Dimension	Airtable	Retool
Pricing model	Per seat	Per seat
Entry price	Free; paid from $20 per seat / mo	Free; paid from $10 per seat / mo
Free plan	Yes	Yes
Deployment	Cloud, with US and EU hosting options	Retool Cloud, self-hosted, or air-gapped
Compliance	ISO/IEC 27001:2022, ISO/IEC 27701, SOC 2 Type 2, HIPAA, TX-RAMP Level 2	SOC 2 Type II, ISO/IEC 27001:2022
Founded	2012	2017
Headquarters	—	San Francisco, CA, United States
Employees	—	201–500
Funding	Series F · $1350M raised	Series C2 · $141M raised
Best for	Teams and enterprises that need to build governed, AI-enabled business apps and workflows without writing code.	Enterprises and business teams that want to build internal tools with AI while IT keeps governance, security review and audit trails.