AnswerThePublic vs Google Keyword Planner
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Keyword Planner is the stronger AI pick in SEO Tools: it has a visibility score of 2.2 versus 0.4 for AnswerThePublic.
Choose AnswerThePublic if…
- AI answers describe it more positively (100% vs 0% positive)
Choose Google Keyword Planner if…
- You want the brand AI engines rank higher (2.2 vs 0.4)
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- free keyword research tool
- keyword ideas and search-volume data
AI visibility side by side
Latest weekly run · Nov 2
| Metric | AnswerThePublic | Google Keyword Planner |
|---|---|---|
| Visibility score | 0.4% | 2.2% |
| Change vs last week | New | New |
| Rank in SEO Tools | #41 | #26 |
| Share of voice | 0.2% | 0.5% |
| Mentions this run | 1 | 3 |
| Positive in AI answers | 100% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
AnswerThePublic 0pp · Google Keyword Planner 0pp over 0 weekly runs.
Engine by engine
Google Keyword Planner leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | AnswerThePublic | Google Keyword Planner |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $10 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Web tool accessed inside the Google Ads interface, with no separate installation. |
| Compliance | — | ISO/IEC 27001:2022 covering Google Ads |
| Support | Priority customer support | — |
| Headquarters | — | 1600 Amphitheatre Pkwy, Mountain View, California |
| Employees | — | 5,000+ |
| Funding | Pre-sale round | — |
| Best for | Entrepreneurs, consultants and small businesses that need fast keyword and question data to build content strategies, along with teams that monitor business searches | Advertisers and marketers who run Google Ads and want free keyword research and volume data. |
Plans side by side
AnswerThePublic
Google Keyword Planner
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
AnswerThePublic
Profile in progress.
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “AnswerThePublic vs Google Keyword Planner”, https://slateindex.ai/compare/answerthepublic-vs-google-keyword-planner, data of Nov 2, 2026. Licence: CC BY 4.0.