Google Keyword Planner
NewFree keyword research and search volume data inside Google Ads.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Google Keyword Planner ranks #26 of 58 in SEO Tools with an AI visibility score of 2.2 (SlateIndex, Nov 2, 2026).
- Google Keyword Planner is most visible on Perplexity (5.2) and least on Google AI Mode (0).
- AI engines name Google Keyword Planner in 2 of the 30 SEO Tools buyer prompts SlateIndex tracks.
- hubspot.com is the source AI engines cite most in answers about Google Keyword Planner, with 5 citations.
About
Company details for Google Keyword Planner
Keyword Planner is a free keyword research tool that requires a Google Ads account. It discovers new keywords from up to 10 seed keywords or a website URL, and it returns search volume and forecasts of clicks, impressions, and cost for a keyword plan. Results can be broken down by location and device and downloaded as CSV or exported to Google Sheets. Without active ad spend, volume appears as ranges. It ranks #26 of 58 in SEO Tools on SlateIndex and has a visibility score of 2.2 in the latest weekly run.
Its differentiator: keyword volume and forecasts are sourced directly from Google.
- Website
- google.com
- Categories
- SEO Tools
- Company size
- 5,000+ employees
- Headquarters
- 1600 Amphitheatre Pkwy, Mountain View, California
- Company type
- Division of Alphabet Inc.
- Deployment
- Web tool accessed inside the Google Ads interface, with no separate installation.
- Platforms
- Web
- Compliance
- ISO/IEC 27001:2022 covering Google Ads
Read from graphiq.ai, g2.com, business.google.com, themarketingagency.ca, forbes.com, business.safety.google · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.
AI mentions & citations
Recent answers that name Google Keyword Planner
Is there a free SEO tool for small teams?
Google Keyword Planner — keyword ideas, search-volume ranges, and competition data; requires a Google Ads account.
Who makes the most used SEO tool?
Google’s free tools—especially Google Search Console and Google Keyword Planner—likely have a larger overall user base, but they are not comparable to a single paid SEO suite.
Is there a free SEO tool for small teams?
Products & features
What Google Keyword Planner sells
Keyword Planner
Free keyword discovery, search volume and forecasts, accessed inside Google Ads.
Strengths engines cite
- free keyword research tool
- keyword ideas and search-volume data
Target market & buyers
Advertisers using Google Ads.
Competitive landscape
How Google Keyword Planner compares with its top three alternatives
Google Keyword Planner most often appears alongside Google Search Console, HubSpot, Semrush in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Google Keyword Planner | 2.2% | 0.5% | New | Pricing not available |
| Google Search Console | 47.3% | 9.9% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Semrush | 64.3% | 12.3% | New | Free plan |
| Screaming Frog | 17.4% | 6.4% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 0% · Neutral 100% · Mixed 0% of 3 engine answers that mention Google Keyword Planner
Praised for
- free keyword research tool
- keyword ideas and search-volume data
Criticised for
- requires a Google Ads account
Cite as: SlateIndex, “Google Keyword Planner AI visibility profile”, https://slateindex.ai/brand/google-keyword-planner, data of Nov 2, 2026. Licence: CC BY 4.0.