Google Keyword Planner vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 2.2 for Google Keyword Planner, and ranks ahead in 0% of the answers that name both.
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- free keyword research tool
- keyword ideas and search-volume data
Choose HubSpot if…
- You want the brand AI engines rank higher (10.5 vs 2.2)
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 2 Type II or SOC 3 coverage
- intuitive, user-friendly interface
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | HubSpot |
|---|---|---|
| Visibility score | 2.2% | 10.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #9 |
| Share of voice | 0.5% | 3.9% |
| Mentions this run | 3 | 21 |
| Positive in AI answers | 0% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Google Keyword Planner | HubSpot |
|---|---|---|---|
| Is there a free SEO tool for small teams? | Perplexity | #3 | #6 |
| Who makes the most used SEO tool? | Perplexity | #3 | #4 |
Features, pricing & fit
| Dimension | Google Keyword Planner | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Cloud |
| Integrations | — | 2000+ |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | — | 2006 |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | Cambridge, Massachusetts, United States |
| Employees | 5,000+ | 5,000+ |
| Funding | — | Corporate round |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Google Keyword Planner
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs HubSpot”, https://slateindex.ai/compare/google-keyword-planner-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.