Google Keyword Planner alternatives: top competitors compared
Named alongside Google Keyword Planner
Google Search Console100% of Google Keyword Planner answersHubSpotBest forStartups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.67% of Google Keyword Planner answersSemrushBest forFreelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.67% of Google Keyword Planner answersScreaming FrogBest forTechnical SEOs and SEO agencies who audit websites for technical SEO issues67% of Google Keyword Planner answers
Data from SlateIndex weekly runs
Google Keyword Planner has a visibility score of 2.2 in SEO Tools, #26 of 58. AI answers that name Google Keyword Planner most often also name these 4.
What AI answers fault Google Keyword Planner for
requires a Google Ads account
Raised in 1 collected answer.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Google Search Console | — | — | 47.3% | — |
| HubSpot | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Free; paid from $7 per seat / mo | 73.1% | All hubs share one Smart CRM database, with a free tier that never expires. |
| Semrush | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Free; paid from $139 / mo | 64.3% | Built on what the vendor calls the world's most powerful traffic, visibility and market dataset, with 29 billion keywords and 43 trillion backlinks. |
| Screaming Frog | Technical SEOs and SEO agencies who audit websites for technical SEO issues | — | 17.4% | Free desktop crawler, with a paid licence removing the 500 URL limit |
Google Search Console is ranked #3 in SEO Tools.
Quick facts
- Pricing not available
- 47.3% visibility score · #3 in SEO Tools
Key features
- Google Search Console — Free web-based service for site owners to monitor and troubleshoot their presence in Google Search results, with performance, URL inspection, indexing, and Core Web Vitals reporting.
Google Search Console vs Google Keyword Planner
| Dimension | Google Search Console | Google Keyword Planner |
|---|---|---|
| Visibility score | 47.3% | 2.2% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Free first-party search data
- Essential foundation for indexing and performance diagnostics
- Strong integration with Google Analytics and Google Ads
- Tracks queries, impressions, clicks, and rankings
- Widely used and highly rated
Cons
- Does not show total website traffic
- Not directly comparable to paid SEO suites
Alternative 2
HubSpot vs Google Keyword Planner →HubSpot
HubSpot suits startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM..
Quick facts
- Free; paid from $7 per seat / mo · per seat
- Free plan available
- 73.1% visibility score · #1 in Marketing Automation
- 2000+ native integrations
Key features
- Marketing Hub — Marketing automation software for lead generation, campaigns and analytics.
- Sales Hub — Sales software for prospecting, pipeline management, sequences and forecasting.
- Service Hub — Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
- Content Hub — Content marketing software for websites, landing pages, blogs and podcasts.
HubSpot vs Google Keyword Planner
| Dimension | HubSpot | Google Keyword Planner |
|---|---|---|
| Visibility score | 73.1% | 2.2% |
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Cons
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Alternative 3
Semrush vs Google Keyword Planner →Semrush
Semrush suits freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams..
Quick facts
- Free; paid from $139 / mo · flat tiers
- Free plan available
- 64.3% visibility score · #1 in SEO Tools
Key features
- Semrush One — Unified SEO and AI search platform that bundles SEO and AI visibility tools.
- SEO Toolkit — Keyword research, backlink analysis, rank tracking and technical site audits.
- AI Visibility — Tracks prompt-level brand visibility in AI answers and AI market share against competitors.
- Traffic and Market — Traffic analysis for any website, market trends and competitor benchmarking.
Semrush vs Google Keyword Planner
| Dimension | Semrush | Google Keyword Planner |
|---|---|---|
| Visibility score | 64.3% | 2.2% |
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $139 / mo | — |
| Free plan | Yes | — |
| Trial | Free plan available | — |
Pros
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
Cons
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Screaming Frog suits technical SEOs and SEO agencies who audit websites for technical SEO issues.
Quick facts
- Pricing not available
- 17.4% visibility score · #7 in SEO Tools
Key features
- SEO Spider — Desktop website crawler that audits technical SEO issues such as broken links, errors, redirects, page titles, meta data and duplicate content.
- Log File Analyser — Desktop tool that uploads raw server log files, verifies bots and shows how search engines crawl a site.
Screaming Frog vs Google Keyword Planner
| Dimension | Screaming Frog | Google Keyword Planner |
|---|---|---|
| Visibility score | 17.4% | 2.2% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Cons
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| Google Keyword Planner | — | — |
| Google Search Console | — | — |
| HubSpot | Per seat | Free; paid from $7 per seat / mo |
| Semrush | Flat tiers | Free; paid from $139 / mo |
| Screaming Frog | — | — |
More alternatives
Ranked by how often AI answers name them alongside Google Keyword Planner in the latest weekly run.