Asterisk vs Intercom
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Intercom is the stronger AI pick in Contact Center: it has a visibility score of 4 versus 0 for Asterisk.
Choose Asterisk if…
No clear advantage in the published data.
Choose Intercom if…
- You want the brand AI engines rank higher (4 vs 0)
- You need SOC 2 Type II or ISO 27001 or ISO 42001 or ISO 27701 or AIUC-1 or GDPR or CCPA coverage
- AI-first customer support with the Fin AI agent
- Strong for in-app messaging and product-led SaaS
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Asterisk | Intercom |
|---|---|---|
| Visibility score | 0% | 4% |
| Change vs last week | no change0% | up+1.7% |
| Rank in Contact Center | #41 | #23 |
| Share of voice | 0% | 0.8% |
| Mentions this run | 0 | 5 |
| Positive in AI answers | — | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Asterisk 0pp · Intercom +1.7000000000000002pp over 1 weekly runs.
Engine by engine
Intercom leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Asterisk | Intercom |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | $29 per seat / mo |
| Free plan | — | No · 14-day trial |
| Deployment | — | Cloud (SaaS), with US, EU and AU data hosting |
| Integrations | — | 450+ |
| Compliance | — | SOC 2 Type II, ISO 27001, ISO 42001, ISO 27701, AIUC-1, GDPR, CCPA |
| Founded | 1999 | 2011 |
| Headquarters | Markham, Ontario (parent company Sangoma) | San Francisco, California, United States |
| Employees | — | 1,001–5,000 |
| Funding | Series A · $14M raised | Debt financing · $242M raised |
| Best for | Organizations with trained IT staff that run larger deployments, according to a GetApp reviewer; small organizations without that staff are advised to choose a hosted solution. | Support teams from startups to large enterprises that want AI-first customer service with human agents and an AI agent in one system |
Plans side by side
Asterisk
Pricing not available.
Intercom
Pros and cons
Themes from the AI answers that mention each brand
Asterisk
Profile in progress.
Intercom
- AI-first customer support with the Fin AI agent
- Strong for in-app messaging and product-led SaaS
- Unified conversation history for smooth handoffs to humans
- Lower per-seat cost when billed annually
- Praised as the best overall chat and AI experience
- Per-seat and usage-based AI charges can add up in cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Asterisk vs Intercom”, https://slateindex.ai/compare/asterisk-vs-intercom, data of Nov 3, 2026. Licence: CC BY 4.0.