HubSpotThe agentic customer platform to scale your business.
vs
IntercomThe only helpdesk designed for the AI Agent era
Comparison · Live Chat & AI Support · weekly run Nov 3
HubSpot vs Intercom
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Intercom is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 46.2 versus 33.1 for HubSpot, and ranks ahead in 74% of the answers that name both.
Choose HubSpot if…
- You want a free plan to start
- You need more native integrations (2000+ vs 450+)
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Intercom if…
- You want the brand AI engines rank higher (46.2 vs 33.1)
- AI answers describe it more positively (41% vs 35% positive)
- You need ISO 27001 or ISO 42001 or ISO 27701 or AIUC-1 or GDPR or CCPA coverage
- AI-first customer support with the Fin AI agent
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Intercom |
|---|---|---|
| Visibility score | 33.1% | 46.2% |
| Change vs last week | down−3.8% | up+2% |
| Rank in Live Chat & AI Support | #4 | #2 |
| Share of voice | 9.5% | 10.1% |
| Mentions this run | 45 | 48 |
| Positive in AI answers | 35% | 41% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot −3.8999999999999986pp · Intercom +1.9000000000000057pp over 1 weekly runs.
Engine by engine
Intercom leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotIntercom
Head to head in AI answers
31 engine answers name both brands
8HubSpot ranked higher
23Intercom ranked higher
| Prompt | Engine | HubSpot | Intercom |
|---|---|---|---|
| What is a live chat tool and when does a company need one? | ChatGPT | #1 | #2 |
| How do I choose a live chat tool for a mid-market team? | ChatGPT | #5 | #1 |
| How do I choose a live chat tool for a mid-market team? | AI Mode | #2 | #5 |
| How do I choose a live chat tool for a mid-market team? | Perplexity | #4 | #2 |
| What features matter most in a live chat tool? | ChatGPT | #1 | #2 |
| What should a live chat tool integrate with? | ChatGPT | #1 | #7 |
| What should a live chat tool integrate with? | AI Mode | #1 | #5 |
| How long does it take to roll out a live chat tool? | AI Mode | #3 | #4 |
| What are the best Live Chat & AI Support tools in 2026? | ChatGPT | #6 | #1 |
| What are the best Live Chat & AI Support tools in 2026? | AI Mode | #6 | #1 |
| What are the best Live Chat & AI Support tools in 2026? | Perplexity | #9 | #1 |
| Top live chat tool options for B2B SaaS companies | ChatGPT | #3 | #1 |
Features, pricing & fit
| Dimension | HubSpot | Intercom |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | $29 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud (SaaS), with US, EU and AU data hosting |
| Integrations | 2000+ | 450+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, ISO 27001, ISO 42001, ISO 27701, AIUC-1, GDPR, CCPA |
| Support | Phone | — |
| Founded | 2006 | 2011 |
| Headquarters | Cambridge, Massachusetts, United States | San Francisco, California, United States |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | Corporate round | Debt financing · $242M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Support teams from startups to large enterprises that want AI-first customer service with human agents and an AI agent in one system |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Intercom
Essential$29seat/mo
Advanced$85seat/mo
Expert$132seat/mo
Fin AI Agent (with existing helpdesk)$0.99Fin outcome
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Intercom
- AI-first customer support with the Fin AI agent
- Strong for in-app messaging and product-led SaaS
- Unified conversation history for smooth handoffs to humans
- Lower per-seat cost when billed annually
- Praised as the best overall chat and AI experience
- Per-seat and usage-based AI charges can add up in cost
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Intercom”, https://slateindex.ai/compare/hubspot-vs-intercom, data of Nov 3, 2026. Licence: CC BY 4.0.