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Atlassian RovoKnowledge Management
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · Knowledge Management · weekly run Nov 3

Atlassian Rovo vs HubSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Knowledge Management: it has a visibility score of 3.3 versus 1.4 for Atlassian Rovo.

Choose Atlassian Rovo if…

  • You need SOC 2 or ISO 27001 or ISO 27018 or ISO 22301 coverage
  • Searches, summarizes, and connects knowledge across Jira, Confluence, and external tools

Choose HubSpot if…

  • You want the brand AI engines rank higher (3.3 vs 1.4)
  • You need SOC 2 Type II or SOC 3 coverage
  • intuitive, user-friendly interface
  • generous free tier

AI visibility side by side

Latest weekly run · Nov 3

Metric Atlassian Rovo HubSpot
Visibility score1.4%3.3%
Change vs last weekNewNew
Rank in Knowledge Management#39#23
Share of voice0.5%1.4%
Mentions this run38
Positive in AI answers—35%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 3Atlassian Rovo 1%

Atlassian Rovo 0pp · HubSpot 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 2 of 3 engines

ChatGPT
2.2%
4.6%
AI Mode
2%
0.9%
Perplexity
0%
4.4%
Atlassian RovoHubSpot

Head to head in AI answers

0 engine answers name both brands

0Atlassian Rovo ranked higher
0HubSpot ranked higher

Features, pricing & fit

DimensionAtlassian RovoHubSpot
Pricing model—Per seat
Entry price—Free; paid from $7 per seat / mo
Free plan—Yes
Onboarding fee—$3,000
DeploymentCloud, on Standard, Premium or Enterprise plans of Jira, Confluence, Service Collection or Teamwork CollectionCloud
Integrations—2000+
ComplianceSOC 2, ISO 27001, ISO 27018, ISO 22301SOC 2 Type II, SOC 3
Support—Phone
Founded—2006
HeadquartersSydney, AustraliaCambridge, Massachusetts, United States
Employees5,000+5,000+
FundingPost-IPO equity (Plato Investment Management)Corporate round
Best for—Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.

Plans side by side

Atlassian Rovo

Pricing not available.

HubSpot

Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
HubSpot pricing

Pros and cons

Themes from the AI answers that mention each brand

Atlassian Rovo

  • Searches, summarizes, and connects knowledge across Jira, Confluence, and external tools

    HubSpot

    • intuitive, user-friendly interface
    • generous free tier
    • all-in-one CRM and marketing platform
    • tight CRM integration for live chat and service
    • good fit for startups and small businesses
    • higher-tier costs and onboarding fees
    • higher month-to-month pricing than annual plans

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Atlassian Rovo vs HubSpot”, https://slateindex.ai/compare/atlassian-rovo-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.