HubSpot
NewThe agentic customer platform to scale your business.
#1 of 46 in Marketing Automation306,000 customers (per hubspot.com)35% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- HubSpot ranks #1 of 46 in Marketing Automation with an AI visibility score of 73.1 (SlateIndex, Nov 2, 2026).
- HubSpot is most visible on Google AI Mode (77.2) and least on Perplexity (67.6).
- AI engines name HubSpot in 234 of the 327 Marketing Automation buyer prompts SlateIndex tracks.
- hubspot.com is the source AI engines cite most in answers about HubSpot, with 41 citations.
About
Company details for HubSpot
HubSpot is a customer platform that combines marketing, sales, customer service, content, data and revenue software on a shared Smart CRM database. Its Service Hub provides a help desk workspace, ticketing, knowledge base, customer feedback and skill-based routing, and Agent Hub lets teams deploy AI agents such as Customer Agent. A free CRM tier is available, with paid Starter, Professional and Enterprise editions. It ranks #1 of 46 in Marketing Automation on SlateIndex and has a visibility score of 73.1 in the latest weekly run.
Founded in 2006 and headquartered in Cambridge, Massachusetts, United States, the company employs 5,000+ people. Its differentiator: all hubs share one Smart CRM database, with a free tier that never expires.
- Website
- hubspot.com
- Categories
- Marketing Automation, CRM, Sales Engagement, Sales Enablement, Live Chat & AI Support, Email Marketing, Social Media Management, Help Desk, SEO Tools, Contact Center, Knowledge Management
- Company size
- 5,000+ employees
- Headquarters
- Cambridge, Massachusetts, United States
- Founded
- 2006
- Company type
- Public (NYSE: HUBS)
- Funding
- Corporate round
- Customers
- 306,000 · per hubspot.com
- Pricing
- Free; paid from $7 per seat / mo · per seat
- Free trial
- Free plan available
- Deployment
- Cloud
- Platforms
- Web, iOS, Android
- Integrations
- 2000+ native
- Compliance
- SOC 2 Type II, SOC 3
- Support
- Phone
Read from linkedin.com, hubspot.com, tldv.io, legal.hubspot.com, businesswire.com, startupintros.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
HubSpot gained 0 points over 1 weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for HubSpot
AI mentions & citations
Recent answers that name HubSpot
How do I choose a marketing automation platform for a mid-market team?
How long does it take to roll out a marketing automation platform?
CRM integration: Connecting the platform to Salesforce, HubSpot, or other existing systems.
What are the best marketing automation tools in 2026?
My overall recommendation: HubSpot is the strongest all-around choice for businesses that want marketing automation and CRM in one platform.
Top marketing automation platform options for B2B SaaS companies
For B2B SaaS companies, the strongest marketing automation platforms are HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement, Customer.io, and ActiveCampaign.
Best marketing automation platform for startups
My overall recommendation: HubSpot for B2B startups, ActiveCampaign for advanced automation, and Brevo for startups on a tight budget.
Compare the leading marketing automation platforms
My overall assessment: HubSpot is the strongest all-around option for many mid-market businesses, Adobe Marketo Engage is a leading choice for sophisticated B2B marketing, Klaviyo excels in ecommerce, and Braze is…
Best marketing automation platform with AI features
After comparing current 2026 platform reviews, AI capabilities, automation features, and pricing, my recommendation is to start with HubSpot, ActiveCampaign, or Klaviyo, depending on your business model.
Official website of the top marketing automation platform vendors
My recommendation: Start with HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, ActiveCampaign, and Klaviyo for an initial competitive analysis.
Products & features
What HubSpot sells
Marketing Hub
Marketing automation software for lead generation, campaigns and analytics.
Sales Hub
Sales software for prospecting, pipeline management, sequences and forecasting.
Service Hub
Customer service software with help desk workspace, ticketing, knowledge base and customer success tools.
Content Hub
Content marketing software for websites, landing pages, blogs and podcasts.
Data Hub
Data management software to combine, clean and sync customer data.
Revenue Hub
CPQ, billing and payments software for quotes, payments and subscriptions.
Smart CRM
Central CRM database underlying all HubSpot products, with a free tier.
Agent Hub
Builds, manages and deploys AI agents such as Customer, Prospecting and Data agents.
Small Business Bundle
Starter edition of each HubSpot product at one price.
HubSpot AEO
Tracks brand visibility in AI answer engines such as ChatGPT, Gemini and Perplexity.
Strengths engines cite
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Target market & buyers
Businesses of all sizes, from small businesses to enterprises, in more than 135 countries.
Notable customers include Unipart, Angel City FC, Youth on Course, ARC Document Solutions, Spenmo, EngageRocket, RevenueWell, Fresha.
| Industry | Primary use case |
|---|---|
| Education | ISSA used Service Hub and Customer Agent to scale student support. |
| Healthcare | Octagos used Breeze Assistant to build its marketing function and automate reporting. |
| Sports & Fitness | Crunch Fitness uses Marketing Hub for member growth marketing. |
| Staffing and Recruiting | Kelly Services unified marketing on HubSpot to grow site traffic. |
| Software & Technology | DoorDash shortened email campaign production time. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2006 | — |
| Series A | 2007 | — |
| Series B | 2008 | — |
| Series C | 2009 | — |
| Series D | 2011 | $32M |
| Series E | 2012 | $35M |
| IPO | 2014 | — |
| Corporate round | 2023 | $12M |
| Latest known round | Total raised |
|---|---|
| Corporate round | — |
Recent developments
- Oct 2026CompanyHubSpot lays off about 660 employees
HubSpot is laying off nearly 660 employees, about 7% of its workforce, as it reorganizes around AI.
- Sep 2026CompanyNamed Leader in Gartner Magic Quadrant
HubSpot was named a Leader in the 2026 Gartner Magic Quadrant for B2B Marketing Automation Platforms.
- Jun 2026ProductJune 2026 product updates
Updates covered Breeze AI, Customer Agent and Help Desk.
Competitive landscape
How HubSpot compares with its top three alternatives
HubSpot most often appears alongside Salesforce, Outreach, Zoho in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| Outreach | 55.1% | 10.1% | down−20.3% | Contact sales |
| Zoho | 44.8% | 12.5% | up+5.4% | Pricing not available |
| Zendesk | 49.3% | 11.2% | up+0.3% | $19 / seat / mo |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 35% · Neutral 46% · Mixed 19% of 632 engine answers that mention HubSpot
Praised for
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
Criticised for
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Pricing
Per seat pricing with a free plan
Cite as: SlateIndex, “HubSpot AI visibility profile”, https://slateindex.ai/brand/hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.