HubSpot pricing 2026: plans and costs
How AI answers describe HubSpot pricing
If a permanently free plan is preferred, consider tawk.to or HubSpot Live Chat.
Compared to: Salesforce · Outreach · Zoho
- For example, ActiveCampaign starts around $15/month, while HubSpot lists plans from $7 per seat/month for Starter, $800/month for Professional, and $3,600/month for Enterprise.
- HubSpot Marketing Hub is generally considered the most transparent major marketing automation platform: it publishes list pricing and clearly shows how costs scale by plan and marketing-contact volume.
- For a free tier rather than a time-limited trial, Apollo.io, HubSpot Sales Hub, and Mixmax are options.
Quick pricing summary
- Free: $0 month
- Starter: $7 month per seat (promotional, new customers; $20/mo/seat standard)
- Professional: $800 month, includes 3 Core Seats (annual commitment; $890/mo)
- Enterprise: $3,600 month, includes 5 Core Seats
- Worth noting: Prices in USD. Starter $7/seat is a limited-time new-customer discount (standard $20/mo/seat). Onboarding: $3,000 Professional, $7,000 Enterprise. Model mixes seats with included core seats.
Plans
Free
$0 month
- Free for up to 2 users
- No credit card required
- Free Marketing, Sales, Service, Content, Data and Revenue tools
Starter
$7 month per seat (promotional, new customers; $20/mo/seat standard)
- 500 HubSpot Credits
- 1,000 marketing contacts
- Remove HubSpot branding from live chat
- Agent Hub
- Agent Builder
- Email marketing
- Simple marketing automation
- CRM segments
- Ad management
- Data Agent
Professional
$800 month, includes 3 Core Seats (annual commitment; $890/mo)
- Additional Core Seats start at $45/mo
- 3,000 HubSpot Credits
- 2,000 marketing contacts
- Marketing studio (Beta)
- AEO (Beta)
- Content Agent (Beta)
- Nurture Agent (Beta)
- Social media
- Video creation & editing
Enterprise
$3,600 month, includes 5 Core Seats
- Additional Core Seats start at $75/mo
- 5,000 HubSpot Credits
- 10,000 marketing contacts
- Multi-touch revenue attribution
- Lookalike Segments (Beta)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
What you get on each plan
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| HubSpot Credits | — | 500 | 3,000 | 5,000 |
| Marketing contacts | — | 1,000 | 2,000 | 10,000 |
| Live chat | Includes HubSpot branding | Remove HubSpot branding | Remove HubSpot branding | Remove HubSpot branding |
| Email marketing | 2,000 email sends per calendar month, with HubSpot branding | 5x marketing contact tier send limit | 10x marketing contact tier send limit | 20x marketing contact tier send limit |
| Email automation | 1 automated action | Up to 10 automated actions | Unlimited actions, plus omni-channel marketing automation | Unlimited actions, plus omni-channel marketing automation |
| Reporting dashboard | 10 dashboards | 30 dashboards | 75 dashboards | 100 dashboards |
| Ad retargeting audiences | 2 audiences | 2 audiences | 5 audiences | 15 audiences |
| Custom reporting | — | — | Up to 100 custom reports | Up to 500 custom reports |
| Omni-channel marketing automation | — | — | Up to 300 workflows for 10 teams | Up to 1,000 workflows for 300 teams |
| Social media | — | — | 50 connected accounts | 300 connected accounts |
| Lead scoring | — | — | Up to 5 scores | Up to 50 scores |
| Multi-touch revenue attribution | — | — | — | ✓ |
| Customer journey analytics | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Professional Onboarding (required, one-time) | $3,000 | Professional |
| Enterprise Onboarding (required, one-time) | $7,000 | Enterprise |
| Additional Core Seat | from $45/mo | Professional |
| Additional Core Seat | from $75/mo | Enterprise |
| HubSpot AEO | $50/mo ($45/mo annually) | Standalone; included in Professional and Enterprise |
HubSpot pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | — | |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
| Outreach | Contact sales | No | Per seat | Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform. | Compare → |
| Zoho | — | — | — | Businesses of all sizes, from startups to enterprises, wanting one suite for sales, support, finance and HR | Compare → |
| Zendesk | $19 per seat / mo | No | Per seat | Support teams from startups to enterprises that need omnichannel ticketing with AI automation | Compare → |
List prices as published on www.hubspot.com/pricing/marketing. Totals are worked examples, not quotes.