HubSpot vs Outreach
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Engagement: it has a visibility score of 55.6 versus 55.1 for Outreach, and ranks ahead in 36% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (55.6 vs 55.1)
- You want a free plan to start
- AI answers describe it more positively (35% vs 28% positive)
- You need SOC 3 coverage
Choose Outreach if…
- You need ISO 27001 or ISO 27701 or ISO 42001 or HIPAA or CSA STAR coverage
- Enterprise-grade, mature task-driven sequencing platform
- Deep workflow controls and granular sequence analytics
- Recognized as an enterprise leader by analysts
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Outreach |
|---|---|---|
| Visibility score | 55.6% | 55.1% |
| Change vs last week | up+2.3% | down−20.3% |
| Rank in Sales Engagement | #1 | #2 |
| Share of voice | 11.8% | 10.1% |
| Mentions this run | 71 | 61 |
| Positive in AI answers | 35% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot +2.3000000000000043pp · Outreach −20.300000000000004pp over 1 weekly runs.
Engine by engine
HubSpot leads on 1 of 3 engines
Head to head in AI answers
59 engine answers name both brands
Features, pricing & fit
| Dimension | HubSpot | Outreach |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | Contact sales |
| Free plan | Yes | No |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAA, CSA STAR |
| Support | Phone | Plus support included with Amplify Core, Managed services included with Amplify Pro, Technical account management and enterprise support, Professional services packages for onboarding |
| Founded | 2006 | 2014 |
| Headquarters | Cambridge, Massachusetts, United States | Seattle, Washington |
| Employees | 5,000+ | 501–1,000 |
| Funding | Corporate round | Series G · $489M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Revenue teams, from SDRs and account executives to sales managers, RevOps and customer success, that want prospecting, deal management, coaching and forecasting in one platform. |
Plans side by side
HubSpot
Outreach
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Outreach
- Enterprise-grade, mature task-driven sequencing platform
- Deep workflow controls and granular sequence analytics
- Recognized as an enterprise leader by analysts
- Strong multi-channel sequencing, AI-guided selling and forecasting
- Quote-based pricing with no public prices
- Heavy and complex, slow to configure
- Annual contracts with minimum seat counts
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Outreach”, https://slateindex.ai/compare/hubspot-vs-outreach, data of Nov 3, 2026. Licence: CC BY 4.0.