Botify vs Serpstat

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Botify is the stronger AI pick in SEO Tools: it has a visibility score of 2.3 versus 1.5 for Serpstat, and ranks ahead in 50% of the answers that name both.

Choose Botify if…

You want the brand AI engines rank higher (2.3 vs 1.5)
AI answers describe it more positively (40% vs 0% positive)
You need SOC 2 Type 1 coverage
You prefer a larger, established vendor (201–500 employees)

Choose Serpstat if…

Entry tier affordable for small budgets

AI visibility side by side

Latest weekly run · Nov 2

Metric	Botify	Serpstat
Visibility score	2.3%	1.5%
Change vs last week	New	New
Rank in SEO Tools	#23	#30
Share of voice	0.9%	0.8%
Mentions this run	5	4
Positive in AI answers	40%	0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Botify 0pp · Serpstat 0pp over 0 weekly runs.

Engine by engine

Botify leads on 2 of 3 engines

ChatGPT

4.3%

2.6%

AI Mode

0.9%

Perplexity

2.6%

0.9%

BotifySerpstat

Head to head in AI answers

2 engine answers name both brands

1Botify ranked higher

1Serpstat ranked higher

Prompt	Engine	Botify	Serpstat
Official website of the top SEO tool vendors	ChatGPT	#19	#8
Official website of the top SEO tool vendors	Perplexity	#16	#18

Features, pricing & fit

Dimension	Botify	Serpstat
Deployment	—	SaaS
Compliance	SOC 2 Type 1	—
Support	Professional services and Botify Consulting, Botify Academy, Knowledge Base	Manuals, Tutorials, Online support, Customer success
Founded	2012	2013
Headquarters	New York, NY, United States	Odesa, Ukraine
Employees	201–500	51–200
Funding	Series C · $85M raised	Seed · $0M raised
Best for	Enterprise and growth companies that want their brand found in organic and AI search.	SMBs, freelancers, enterprise in-house teams and agencies doing search marketing