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Serpstat

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Serpstat – Marketing Tool for SEO and Content Tasks

SEO ToolsOdesa, Ukraine51–200 employeesFounded 2013

#30 of 58 in SEO Tools0% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
1.5%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Serpstat ranks #30 of 58 in SEO Tools with an AI visibility score of 1.5 (SlateIndex, Nov 2, 2026).
  • Serpstat is most visible on ChatGPT (2.6) and least on Perplexity (0.9).
  • AI engines name Serpstat in 3 of the 30 SEO Tools buyer prompts SlateIndex tracks.
  • conductor.com is the source AI engines cite most in answers about Serpstat, with 3 citations.

About

Company details for Serpstat

Serpstat is a search and AI intelligence platform for SEO and PPC work. It covers competitor analysis, keyword research, rank tracking, backlink analysis, site audits and domain overviews. Teams and agencies also use it through an API for data access. It ranks #30 of 58 in SEO Tools on SlateIndex and has a visibility score of 1.5 in the latest weekly run.

Founded in 2013 and headquartered in Odesa, Ukraine, the company employs 51–200 people. It has raised about $0M. Its differentiator: rank tracking and keyword data for 230+ regional Google databases.

Categories
SEO Tools
Company size
51–200 employees
Headquarters
Odesa, Ukraine
Founded
2013
Company type
Private
Funding
Seed · $0M raised
Deployment
SaaS
Languages
4 supported
Support
Manuals, Tutorials, Online support, Customer success
Facebook · facebook.com/SerpstatGlobalLinkedIn · linkedin.com/company/serpstatX · x.com/serpstatYouTube · youtube.com/channel/UC8WHYsyidKd8GGDuyhQN3NQ

Read from linkedin.com, piperocket.digital, facebook.com, serpstat.com, getlatka.com, leadiq.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
1.5%
across SEO Tools answers, weighted by position
ChatGPT2.6%
AI Mode0.9%
Perplexity0.9%
Change
New
vs last week’s run
Category rank
#30 of 58
in SEO Tools
Mentions
4
in this week’s run
Share of voice
0.8%
of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now1.5%
30-day change—
High · low1.5% · 1.5%
Rank#30
0%25%50%75%100%Nov 2Serpstat 2%

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for Serpstat

All media
Home page

AI mentions & citations

Recent answers that name Serpstat

All prompts

Alternatives to the most popular SEO tool

ChatGPT · run of Nov 2

Official website of the top SEO tool vendors

ChatGPT · run of Nov 2

How much does an SEO tool cost per month?

Freemium Tools: Platforms like Ubersuggest, SE Ranking , or Serpstat offer scaled-down entry tiers starting anywhere from $29 to $50 per month , making them easier on smaller bootstrapped budgets.

Google AI Mode · run of Nov 2

Official website of the top SEO tool vendors

Perplexity · run of Nov 2

Products & features

What Serpstat sells

Competitor Analysis

Identifies competitors and shows how they rank, which keywords drive their success and where their backlinks come from.

Keyword Research

Finds keywords with search volume, competition and user intent from a database of 8.5B+ search terms.

Rank Tracking

Automated rank tracking across 230+ regional Google databases.

Backlink Analysis

Analyzes competitor backlinks and identifies link opportunities.

Site Audit

Technical website audits with issues ranked by priority.

Domain Overview

Shows traffic, backlinks, keywords and rankings for any website.

API

Data access for integrating Serpstat data into other systems.

Strengths engines cite

  • Entry tier affordable for small budgets

Target market & buyers

SMBs, freelancers, enterprise in-house teams and agencies

Notable customers include iProspect, Boosmart, Uber, Shopify, Deloitte, Philips, NewsCred, Samsung.

IndustryPrimary use case
Marketing agenciesCompetitor analysis, rank tracking and white-label client reports
SaaSProduct-led SEO strategy

Funding & recent developments

Funding

RoundYearAmount
Seed—$0M
Latest known roundTotal raised
Seed$0M

Recent developments

  1. Dec 2025ProductResearch on Google AI Overviews published

    Serpstat published an analysis of the dynamics and characteristics of Google's AI Overviews based on 2025 data.

  2. Sep 2025ProductAbility to see 100 search results on a single page dropped

    Serpstat announced that the option to view 100 search results on one page has been removed.

Competitive landscape

How Serpstat compares with its top three alternatives

All alternatives

Serpstat most often appears alongside Semrush, Ahrefs, SE Ranking in AI answers.

vsSerpstat vs Semrush1.5% vs 64.3% visibility · Semrush leadsFull comparison vsSerpstat vs Ahrefs1.5% vs 56% visibility · Ahrefs leadsFull comparison vsSerpstat vs SE Ranking1.5% vs 27.6% visibility · SE Ranking leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Serpstat1.5%0.8%NewPricing not available
Semrush64.3%12.3%NewFree plan
Ahrefs56%12%NewFree plan
SE Ranking27.6%7.3%New$129 / mo
Moz Pro25.9%6.8%NewFree plan

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 0% · Neutral 100% · Mixed 0% of 4 engine answers that mention Serpstat

Praised for

  • Entry tier affordable for small budgets

Criticised for

    Cite as: SlateIndex, “Serpstat AI visibility profile”, https://slateindex.ai/brand/serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.