SE Ranking vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SE Ranking is the stronger AI pick in SEO Tools: it has a visibility score of 27.6 versus 1.5 for Serpstat, and ranks ahead in 100% of the answers that name both.
Choose SE Ranking if…
- You want the brand AI engines rank higher (27.6 vs 1.5)
- AI answers describe it more positively (66% vs 0% positive)
- You prefer a larger, established vendor (201–500 employees)
- Strong value for agencies and mid-market teams
Choose Serpstat if…
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | SE Ranking | Serpstat |
|---|---|---|
| Visibility score | 27.6% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #4 | #30 |
| Share of voice | 7.3% | 0.8% |
| Mentions this run | 37 | 4 |
| Positive in AI answers | 66% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
SE Ranking 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
SE Ranking leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | SE Ranking | Serpstat |
|---|---|---|---|
| Alternatives to the most popular SEO tool | ChatGPT | #2 | #5 |
| How much does an SEO tool cost per month? | AI Mode | #7 | #8 |
| Official website of the top SEO tool vendors | ChatGPT | #4 | #8 |
| Official website of the top SEO tool vendors | Perplexity | #8 | #18 |
Features, pricing & fit
| Dimension | SE Ranking | Serpstat |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $129 / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud-based | SaaS |
| Support | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan | Manuals, Tutorials, Online support, Customer success |
| Founded | — | 2013 |
| Headquarters | — | Odesa, Ukraine |
| Employees | 201–500 | 51–200 |
| Funding | Growth/VC (lead: Digital Future) | Seed · $0M raised |
| Best for | Agencies and in-house SEO teams | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Plans side by side
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “SE Ranking vs Serpstat”, https://slateindex.ai/compare/se-ranking-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.