SemrushThe unified SEO and AI search solution
vs
SerpstatSerpstat – Marketing Tool for SEO and Content Tasks
Comparison · SEO Tools · weekly run Nov 2
Semrush vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 1.5 for Serpstat, and ranks ahead in 100% of the answers that name both.
Choose Semrush if…
- You want the brand AI engines rank higher (64.3 vs 1.5)
- AI answers describe it more positively (49% vs 0% positive)
- You prefer a larger, established vendor (1,001–5,000 employees)
- Widely recommended as a top-tier all-in-one platform for broad suites
Choose Serpstat if…
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Serpstat |
|---|---|---|
| Visibility score | 64.3% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #1 | #30 |
| Share of voice | 12.3% | 0.8% |
| Mentions this run | 63 | 4 |
| Positive in AI answers | 49% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SemrushSerpstat
Head to head in AI answers
4 engine answers name both brands
4Semrush ranked higher
0Serpstat ranked higher
| Prompt | Engine | Semrush | Serpstat |
|---|---|---|---|
| Alternatives to the most popular SEO tool | ChatGPT | #1 | #5 |
| How much does an SEO tool cost per month? | AI Mode | #3 | #8 |
| Official website of the top SEO tool vendors | ChatGPT | #1 | #8 |
| Official website of the top SEO tool vendors | Perplexity | #1 | #18 |
Features, pricing & fit
| Dimension | Semrush | Serpstat |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $139 / mo | — |
| Free plan | Yes | — |
| Deployment | — | SaaS |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | Manuals, Tutorials, Online support, Customer success |
| Founded | 2008 | 2013 |
| Headquarters | Boston, MA | Odesa, Ukraine |
| Employees | 1,001–5,000 | 51–200 |
| Funding | IPO | Seed · $0M raised |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Plans side by side
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Serpstat”, https://slateindex.ai/compare/semrush-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.