BrightEdgeEnterprise AEO and SEO Platform for AI Search
vs
WhitesparkWhitespark offers complete local SEO solutions, from industry-leading software to expert managed services.
Comparison · SEO Tools · weekly run Nov 2
BrightEdge vs Whitespark
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
BrightEdge is the stronger AI pick in SEO Tools: it has a visibility score of 5.4 versus 0 for Whitespark.
Choose BrightEdge if…
- You want the brand AI engines rank higher (5.4 vs 0)
- AI answers describe it more positively (33% vs 0% positive)
- You need ISO/IEC 42001:2023 certified or ISO/IEC 27001:2022 or ISO/IEC 27701:2019 or NIST Cybersecurity Framework conformance or EU-U.S. Data Privacy Framework coverage
- You prefer a larger, established vendor (501–1,000 employees)
Choose Whitespark if…
- Strong citation building and management for local SEO
- Location-specific local rank tracking
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightEdge | Whitespark |
|---|---|---|
| Visibility score | 5.4% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #14 | #56 |
| Share of voice | 1.7% | 0% |
| Mentions this run | 9 | 0 |
| Positive in AI answers | 33% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightEdge 0pp · Whitespark 0pp over 0 weekly runs.
Engine by engine
BrightEdge leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
BrightEdgeWhitespark
Head to head in AI answers
0 engine answers name both brands
0BrightEdge ranked higher
0Whitespark ranked higher
Features, pricing & fit
| Dimension | BrightEdge | Whitespark |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $1 / mo |
| Free plan | — | No |
| Deployment | Cloud SaaS | SaaS |
| Compliance | ISO/IEC 42001:2023 certified, ISO/IEC 27001:2022, ISO/IEC 27701:2019, NIST Cybersecurity Framework conformance, EU-U.S. Data Privacy Framework | — |
| Support | Customer success team of search experts from day one, Team support that walks users through the tools and strategy | Help center, Email support@whitespark.ca, Phone 1 (855) 406-6050 |
| Founded | 2007 | 2005 |
| Headquarters | Foster City, California, United States | Edmonton, Alberta, Canada |
| Employees | 501–1,000 | 11–50 |
| Funding | $42.8M Series D led by Insight Venture Partners | — |
| Best for | Enterprise and midsize marketing teams that want SEO and AI search visibility managed in one workflow. | Small businesses, agencies, freelancers, multi-location enterprises, and anyone doing local SEO. |
Plans side by side
BrightEdge
Pricing not available.
Whitespark
Local Platform$1per month, per location
Local Ranking Grids$10month (starting at)
Local Rank Tracker$14month (ranging to $200/month)
Local Citation Finder$33month (ranging to $149/month)
Reputation Builder$79per month, per location
SEO Services$499month (ranging to $1,999/month)
Listings Service$20one-time (packages ranging to $999)
Yext Replacement Service$399per location (one-time fee)
Enterprise ServicesCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
BrightEdge
- Real-time market intent discovery
- Global and local tracking
- Strong executive visualization dashboards
Whitespark
- Strong citation building and management for local SEO
- Location-specific local rank tracking
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightEdge vs Whitespark”, https://slateindex.ai/compare/brightedge-vs-whitespark, data of Nov 2, 2026. Licence: CC BY 4.0.