SemrushThe unified SEO and AI search solution
vs
WhitesparkWhitespark offers complete local SEO solutions, from industry-leading software to expert managed services.
Comparison · SEO Tools · weekly run Nov 2
Semrush vs Whitespark
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 0 for Whitespark, and ranks ahead in 0% of the answers that name both.
Choose Semrush if…
- You want the brand AI engines rank higher (64.3 vs 0)
- You want a free plan to start
- AI answers describe it more positively (49% vs 0% positive)
- You prefer a larger, established vendor (1,001–5,000 employees)
Choose Whitespark if…
- You want a lower entry price ($1 vs $139)
- Strong citation building and management for local SEO
- Location-specific local rank tracking
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Semrush | Whitespark |
|---|---|---|
| Visibility score | 64.3% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #1 | #56 |
| Share of voice | 12.3% | 0% |
| Mentions this run | 63 | 0 |
| Positive in AI answers | 49% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Semrush 0pp · Whitespark 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
SemrushWhitespark
Head to head in AI answers
3 engine answers name both brands
0Semrush ranked higher
3Whitespark ranked higher
| Prompt | Engine | Semrush | Whitespark |
|---|---|---|---|
| What are the pros and cons of Whitespark? | ChatGPT | #4 | #1 |
| What are the pros and cons of Whitespark? | AI Mode | #3 | #1 |
| What are the pros and cons of Whitespark? | Perplexity | #3 | #1 |
Features, pricing & fit
| Dimension | Semrush | Whitespark |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | Free; paid from $139 / mo | $1 / mo |
| Free plan | Yes | No |
| Deployment | — | SaaS |
| Support | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager | Help center, Email support@whitespark.ca, Phone 1 (855) 406-6050 |
| Founded | 2008 | 2005 |
| Headquarters | Boston, MA | Edmonton, Alberta, Canada |
| Employees | 1,001–5,000 | 11–50 |
| Funding | IPO | — |
| Best for | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Small businesses, agencies, freelancers, multi-location enterprises, and anyone doing local SEO. |
Plans side by side
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Whitespark
Local Platform$1per month, per location
Local Ranking Grids$10month (starting at)
Local Rank Tracker$14month (ranging to $200/month)
Local Citation Finder$33month (ranging to $149/month)
Reputation Builder$79per month, per location
SEO Services$499month (ranging to $1,999/month)
Listings Service$20one-time (packages ranging to $999)
Yext Replacement Service$399per location (one-time fee)
Enterprise ServicesCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Whitespark
- Strong citation building and management for local SEO
- Location-specific local rank tracking
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Semrush vs Whitespark”, https://slateindex.ai/compare/semrush-vs-whitespark, data of Nov 2, 2026. Licence: CC BY 4.0.