BrightLocalLocal marketing made simple.
vs
SE RankingSEO software with data you can trust
Comparison · SEO Tools · weekly run Nov 2
BrightLocal vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SE Ranking is the stronger AI pick in SEO Tools: it has a visibility score of 27.6 versus 3.1 for BrightLocal, and ranks ahead in 83% of the answers that name both.
Choose BrightLocal if…
- You want a lower entry price ($41 vs $129)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Choose SE Ranking if…
- You want the brand AI engines rank higher (27.6 vs 3.1)
- AI answers describe it more positively (66% vs 45% positive)
- You prefer a larger, established vendor (201–500 employees)
- Strong value for agencies and mid-market teams
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | SE Ranking |
|---|---|---|
| Visibility score | 3.1% | 27.6% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #4 |
| Share of voice | 1.3% | 7.3% |
| Mentions this run | 7 | 37 |
| Positive in AI answers | 45% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
SE Ranking leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
BrightLocalSE Ranking
Head to head in AI answers
6 engine answers name both brands
1BrightLocal ranked higher
5SE Ranking ranked higher
| Prompt | Engine | BrightLocal | SE Ranking |
|---|---|---|---|
| What are the best SEO Tools tools in 2026? | Perplexity | #11 | #5 |
| Alternatives to the most popular SEO tool | Perplexity | #9 | #4 |
| Which SEO Tools tools offer annual discounts? | ChatGPT | #2 | #4 |
| Which SEO Tools tools offer annual discounts? | Perplexity | #9 | #4 |
| Official website of the top SEO tool vendors | ChatGPT | #17 | #4 |
| Official website of the top SEO tool vendors | AI Mode | #5 | #3 |
Features, pricing & fit
| Dimension | BrightLocal | SE Ranking |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $41 / mo | $129 / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Deployment | — | Cloud-based |
| Support | Help Center, Contact us, Dedicated in-house support staff | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Founded | 2009 | — |
| Headquarters | Brighton, UK | — |
| Employees | 51–200 | 201–500 |
| Funding | Funding entry (no series or investors stated) | Growth/VC (lead: Digital Future) |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | Agencies and in-house SEO teams |
Plans side by side
BrightLocal
Track$41month per location (1 location, billed monthly)
Manage$54month per location (1 location, billed monthly)
Grow$65month per location (1 location, billed monthly)
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs SE Ranking”, https://slateindex.ai/compare/brightlocal-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.