BrightLocalLocal marketing made simple.

SpyFuWin in AI & Google Search

Comparison · SEO Tools · weekly run Nov 2

BrightLocal vs SpyFu

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

BrightLocal is the stronger AI pick in SEO Tools: it has a visibility score of 3.1 versus 2 for SpyFu, and ranks ahead in 0% of the answers that name both.

Choose BrightLocal if…

You want the brand AI engines rank higher (3.1 vs 2)
AI answers describe it more positively (45% vs 33% positive)
You prefer a larger, established vendor (51–200 employees)
recommended choice for local SEO

Choose SpyFu if…

You want a lower entry price ($39 vs $41)
competitor keyword intelligence
PPC intelligence

AI visibility side by side

Latest weekly run · Nov 2

Metric	BrightLocal	SpyFu
Visibility score	3.1%	2%
Change vs last week	New	New
Rank in SEO Tools	#19	#27
Share of voice	1.3%	1.1%
Mentions this run	7	6
Positive in AI answers	45%	33%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

BrightLocal 0pp · SpyFu 0pp over 0 weekly runs.

Engine by engine

BrightLocal leads on 3 of 3 engines

ChatGPT

4.1%

3.1%

AI Mode

1.7%

1.1%

Perplexity

3.7%

1.9%

BrightLocalSpyFu

Head to head in AI answers

1 engine answers name both brands

0BrightLocal ranked higher

1SpyFu ranked higher

Prompt	Engine	BrightLocal	SpyFu
Official website of the top SEO tool vendors	ChatGPT	#17	#9

Features, pricing & fit

Dimension	BrightLocal	SpyFu
Pricing model	Flat tiers	Flat tiers
Entry price	$41 / mo	$39 / mo
Free plan	No · 14-day trial	No
Deployment	—	Runs on dedicated bare-metal servers from phoenixNAP
Support	Help Center, Contact us, Dedicated in-house support staff	Email, Live chat, Phone
Founded	2009	2005
Headquarters	Brighton, UK	Scottsdale, Arizona, United States
Employees	51–200	11–50
Funding	Funding entry (no series or investors stated)	Other Investors (latest listed round)
Best for	Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API.	Marketers and agencies doing competitor SEO and Google Ads research

Plans side by side

BrightLocal

Track$41month per location (1 location, billed monthly)

Manage$54month per location (1 location, billed monthly)

Grow$65month per location (1 location, billed monthly)

BrightLocal pricing

SpyFu

Basic$39month

Pro + AI$119month ($59 first month)

Team / Agency$249month

SpyFu pricing

Pros and cons

Themes from the AI answers that mention each brand

BrightLocal

recommended choice for local SEO
specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
affordable entry pricing with annual plans