Skip to content
SlateIndex

SpyFu

New

Win in AI & Google Search

SEO ToolsScottsdale, Arizona, United States11–50 employeesFounded 2005

#27 of 58 in SEO Tools33% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
2%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • SpyFu ranks #27 of 58 in SEO Tools with an AI visibility score of 2 (SlateIndex, Nov 2, 2026).
  • SpyFu is most visible on ChatGPT (3.1) and least on Google AI Mode (1.1).
  • AI engines name SpyFu in 4 of the 30 SEO Tools buyer prompts SlateIndex tracks.
  • hubspot.com is the source AI engines cite most in answers about SpyFu, with 4 citations.

About

Company details for SpyFu

SpyFu is a competitor research tool for SEO and Google Ads. It shows the keywords competitors rank for and buy, the ads they have tested, and their ranking and ad history. It also offers an AI-powered site audit, a ChatGPT integration and the RivalFlow content-gap tool. It ranks #27 of 58 in SEO Tools on SlateIndex and has a visibility score of 2 in the latest weekly run.

Founded in 2005 and headquartered in Scottsdale, Arizona, United States, the company employs 11–50 people. Its differentiator: deep historical competitor PPC data, which the vendor says gives 20x more paid keywords and ads than Semrush and Ahrefs.

Website
spyfu.com
Categories
SEO Tools
Company size
11–50 employees
Headquarters
Scottsdale, Arizona, United States
Founded
2005
Company type
Private, bootstrapped
Funding
Other Investors (latest listed round)
Pricing
$39 / mo · flat tiers
Free trial
—
Deployment
Runs on dedicated bare-metal servers from phoenixNAP
Support
Email, Live chat, Phone
X · x.com/spyfuYouTube · youtube.com/@SpyFuTeamLinkedIn · linkedin.com/company/spyfuFacebook · facebook.com/SpyFu/Instagram · instagram.com/spyfu/

Read from linkedin.com, spyfu.com, g2.com, x.com, leadiq.com, phoenixnap.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
2%
across SEO Tools answers, weighted by position
ChatGPT3.1%
AI Mode1.1%
Perplexity1.9%
Change
New
vs last week’s run
Category rank
#27 of 58
in SEO Tools
Mentions
6
in this week’s run
Share of voice
1.1%
of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2%
30-day change—
High · low2% · 2%
Rank#27
0%25%50%75%100%Nov 2SpyFu 2%

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for SpyFu

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name SpyFu

All prompts

Alternatives to the most popular SEO tool

Best competitor intelligence: SpyFu.

ChatGPT · run of Nov 2

Alternatives to the most popular SEO tool

SpyFu — Best for Competitor & PPC Intelligence

Google AI Mode · run of Nov 2

What are the best SEO Tools tools in 2026?

SpyFu — Best for competitor intelligence

ChatGPT · run of Nov 2

Official website of the top SEO tool vendors

ChatGPT · run of Nov 2

Compare the leading SEO Tools platforms

Perplexity · run of Nov 2

Official website of the top SEO tool vendors

Perplexity · run of Nov 2

Products & features

What SpyFu sells

SpyFu

Competitor keyword, ad and backlink research for SEO and Google Ads

Site Audit

Scans a site for 100+ technical and on-page issues and generates AI fixes for review

SpyFu GPT

ChatGPT-integrated SEO tool that answers competitive questions from SpyFu data

RivalFlow

Content-gap tool that finds differences between your pages and the pages outranking them and suggests copy

Strengths engines cite

  • competitor keyword intelligence
  • PPC intelligence

Target market & buyers

Small and mid-sized businesses, marketing teams and agencies

Funding & recent developments

Funding

RoundYearAmount
Other Investors (latest listed round)——
Latest known roundTotal raised
Other Investors (latest listed round)—

Recent developments

  1. Jan 2026ProductPPC data expansion

    A PPC data expansion was rolled out.

  2. Dec 2025ProductAlgorithm update markers added

    Release notes added Q3 2025 algorithm update markers to ranking graphs.

  3. Oct 2025ProductService instability reported

    SpyFu's X account reported a server problem and service instability.

  4. Sep 2025ProductTop 100 keyword data kept

    SpyFu said it would keep sharing Top 100 keyword data, confirmed on October 16, 2025.

  5. May 2025ProductAd History upgrade

    Ad History expanded paid keywords, ad copy, countries and landing pages.

Competitive landscape

How SpyFu compares with its top three alternatives

All alternatives

SpyFu most often appears alongside Semrush, Ahrefs, SE Ranking in AI answers.

vsSpyFu vs Semrush2% vs 64.3% visibility · Semrush leadsFull comparison vsSpyFu vs Ahrefs2% vs 56% visibility · Ahrefs leadsFull comparison vsSpyFu vs SE Ranking2% vs 27.6% visibility · SE Ranking leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
SpyFu2%1.1%New$39 / mo
Semrush64.3%12.3%NewFree plan
Ahrefs56%12%NewFree plan
SE Ranking27.6%7.3%New$129 / mo
Screaming Frog17.4%6.4%NewPricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 33% · Neutral 50% · Mixed 17% of 6 engine answers that mention SpyFu

Praised for

  • competitor keyword intelligence
  • PPC intelligence

Criticised for

    Pricing

    Flat tiers pricing

    Full pricing
    Basic$39month
    Pro + AI$119month ($59 first month)
    Team / Agency$249month

    Cite as: SlateIndex, “SpyFu AI visibility profile”, https://slateindex.ai/brand/spyfu, data of Nov 2, 2026. Licence: CC BY 4.0.