Countly vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pendo is the stronger AI pick in Product Analytics: it has a visibility score of 25.2 versus 2.2 for Countly, and ranks ahead in 50% of the answers that name both.
Choose Countly if…
- You need a self-hosted or on-premises option
- You need ISO 27001 or ISO 27017 or ISO 27018 or SOC 2 Type II or TISAX Participant coverage
- free trial offered
Choose Pendo if…
- You want the brand AI engines rank higher (25.2 vs 2.2)
- You want a free plan to start
- AI answers describe it more positively (37% vs 17% positive)
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Countly | Pendo |
|---|---|---|
| Visibility score | 2.2% | 25.2% |
| Change vs last week | up+0.4% | down−0.7% |
| Rank in Product Analytics | #18 | #5 |
| Share of voice | 0.7% | 8.4% |
| Mentions this run | 4 | 40 |
| Positive in AI answers | 17% | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Countly +0.40000000000000013pp · Pendo −0.6999999999999993pp over 1 weekly runs.
Engine by engine
Pendo leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Countly | Pendo |
|---|---|---|---|
| What are the best Product Analytics tools in 2026? | ChatGPT | #11 | #5 |
| Which product analytics tool offers a free trial? | Perplexity | #3 | #4 |
Features, pricing & fit
| Dimension | Countly | Pendo |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | $175 / mo | Contact sales |
| Free plan | No · 14-day trial | Yes |
| Deployment | On-premise, self-hosted, or managed private cloud | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | — | 85+ |
| Compliance | ISO 27001, ISO 27017, ISO 27018, SOC 2 Type II, TISAX Participant | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | Dedicated Customer Success Manager (Enterprise), Tailored onboarding and support (Enterprise), Service level agreement (Enterprise) | — |
| Founded | 2013 | 2013 |
| Headquarters | London, United Kingdom | Raleigh, North Carolina |
| Employees | 51–200 | 501–1,000 |
| Funding | Seed (led by Seedcamp, with Notion Capital and angels) | Series F · $356M raised |
| Best for | Organizations that want product analytics with full data ownership, from growing teams that want a managed private cloud to regulated or security-conscious organizations that need self-hosting. | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
Pendo
Pros and cons
Themes from the AI answers that mention each brand
Countly
- free trial offered
- pricing requires plan-specific or sales-assisted quotes
- discount amount and trial duration not publicly specified
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Countly vs Pendo”, https://slateindex.ai/compare/countly-vs-pendo, data of Nov 3, 2026. Licence: CC BY 4.0.