Pendo
Product Context for Your Apps and AI Agents
#5 of 30 in Product Analytics14,000 customers (per pendo.io)37% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
- Pendo ranks #5 of 30 in Product Analytics with an AI visibility score of 25.2 (SlateIndex, Nov 3, 2026).
- Pendo's visibility fell 0.7 points since the previous weekly run.
- Pendo is most visible on ChatGPT (36.7) and least on Google AI Mode (19.1).
- AI engines name Pendo in 23 of the 60 Product Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about Pendo, with 32 citations.
About
Company details for Pendo
Pendo is a product experience platform that collects how users and AI agents use a software product, including what they do, what they say, and how the product performs. It combines product analytics, session replay, in-app guides, sentiment surveys, and agent analytics in one platform. Product teams use it to find friction, guide users in the app without engineering work, and measure the results of what they ship. It ranks #5 of 30 in Product Analytics on SlateIndex and has a visibility score of 25.2 in the latest weekly run.
Founded in 2013 and headquartered in Raleigh, North Carolina, the company employs 501–1,000 people. It has raised about $356M. Its differentiator: unifies product and agent analytics, user feedback, in-app guidance and AI predictions in a single platform, so teams do not need to stitch together several vendors.
- Website
- pendo.io
- Categories
- Product Analytics, Web Analytics
- Company size
- 501–1,000 employees
- Headquarters
- Raleigh, North Carolina
- Founded
- 2013
- Company type
- Private, venture-backed
- Funding
- Series F · $356M raised
- Customers
- 14,000 · per pendo.io/about
- Pricing
- Contact sales · usage-based
- Free trial
- Free plan available
- Deployment
- Cloud, multi-tenant on Google Cloud Platform
- Platforms
- Web, Mobile
- Integrations
- 85+ native
- Compliance
- SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP
Read from linkedin.com, pendo.io:443, g2.com, facebook.com, pendo.io, support.pendo.io · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 3 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Pendo lost 0.7 points over 1 weekly run in Product Analytics. Amplitude leads the category at 79.4%.
Media
Website and product screenshots for Pendo
AI mentions & citations
Recent answers that name Pendo
Which product analytics tool offers a free trial?
Pendo — Best for product experience
Best product analytics tool for enterprise
An independent ISG 2025 buyer's guide identifies Mixpanel, Amplitude and Pendo as leaders in product manageability, including governance, security, administration and support.
Which Product Analytics vendors do analysts recommend?
Pendo — Best for product adoption
What is the typical pricing model for Product Analytics software?
Vendors: Pendo and Userpilot.
Official website of the top product analytics tool vendors
Pendo and Amplitude ranked particularly highly in the 2025 ISG Product Intelligence assessment.
How do companies understand how people use their product without a dedicated tool?
When companies don't have dedicated product analytics tools (like Mixpanel, Amplitude, or Pendo), they turn to qualitative feedback, proxy metrics, and native platform data to understand user behavior.
Top product analytics tool options for B2B SaaS companies
Pendo : Best for all-in-one product-led growth (PLG) and in-app guidance .
Official website of the top product analytics tool vendors
Pendo – Combines robust product analytics with in-app user guidance, feedback collection, and session replay capabilities.[](https://www.pendo.io/)[](https://www.gartner.com/reviews/market/product-analytics-for-…
Products & features
What Pendo sells
Product Analytics
Tracks how users and agents move through web and mobile apps without manual event tagging.
Guides
In-app guidance and notifications that help users, with no engineering required.
Session Replay
Lets teams watch the exact user sessions behind drop-offs and rage clicks.
Sentiment
In-app NPS, CSAT and product-market fit surveys with AI analysis of open-text feedback.
Agent Analytics
Measures adoption, usage and failure points of AI agents.
Predict
Churn prediction models for RevOps, Sales, Marketing and Customer Success.
Orchestrate
Journey orchestration of notifications and guides against business goals.
Leo and MCP
Pendo's built-in AI assistant and MCP server for asking questions of product data.
Strengths engines cite
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
Target market & buyers
Enterprises and product leaders, plus product and digital teams at companies of all sizes
Notable customers include Verizon, Morgan Stanley, LabCorp, OpenTable, Okta, Salesforce, Zendesk.
| Industry | Primary use case |
|---|---|
| Healthcare | Accelerating software product and feature adoption across healthcare systems |
| Education | Accelerating software product and feature adoption at educational institutions |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series D | 2018 | $50M |
| Series E | 2019 | $100M |
| Series F | 2021 | $150M |
| Latest known round | Total raised |
|---|---|
| Series F | $356M |
Recent developments
- Sep 2026ProductLaunched Pendo for Agents
Combined Agent Toolkit and Agent Analytics into a single offering for AI agents.
- May 2026CompanyAppointed first Chief AI Officer
Named Zain Lakhani as its first Chief AI Officer.
- Apr 2026CompanyWorkforce reduction
Announced a 10% workforce reduction as part of restructuring.
- Mar 2026CompanyNamed to Fast Company 2026 Most Innovative Companies list
Recognized in the Enterprise category for the launch of Agent Analytics.
- Mar 2026CompanyCFO took on COO role
Jennifer Kaelin also took on the COO role, and the CRO left, per The Official Board.
Competitive landscape
How Pendo compares with its top three alternatives
Pendo most often appears alongside Amplitude, Mixpanel, PostHog in AI answers.
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 37% · Neutral 48% · Mixed 15% of 81 engine answers that mention Pendo
Praised for
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
Criticised for
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Pricing
Usage-based pricing with a free plan
Cite as: SlateIndex, “Pendo AI visibility profile”, https://slateindex.ai/brand/pendo, data of Nov 3, 2026. Licence: CC BY 4.0.