Pendo pricing 2026: plans and costs
How AI answers describe Pendo pricing
Other product analytics tools offering trials include Userpilot (14 days), Countly, Pendo (30 days), UXCam (14 days), and Plausible (30 days).
Compared to: Amplitude · Mixpanel · PostHog
- PostHog is another transparent option, using published pay-as-you-go pricing, while Amplitude, Heap, and Pendo generally require custom quotes for paid plans.
Quick pricing summary
- Free: $0 up to 500 MAUs
- Base: Custom (custom MAU volume)
- Core: Custom (custom MAU volume)
- Ultimate: Custom (custom MAU volume)
- Worth noting: Paid plans priced by MAU volume and functionality; request pricing from sales. 30-day free trial via sales. Novus is a separate free product in open beta. Volume and bundle discounts built in. Free/Support matrix cells inferred from published column order.
Plans
Free
$0 up to 500 MAUs
- Product analytics
- In-app guides
- Pendo-branded roadmaps
- Pendo-branded NPS surveys
- Unlimited web and mobile app keys
- Up to 500 monthly active users
Base
Custom custom MAU volume
- Product Analytics
- In-app Guides
Core
Custom custom MAU volume
- Product Analytics
- In-app Guides
- Session Replay
Ultimate
Custom custom MAU volume
- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- Listen
- Data Sync
What you get on each plan
| Feature | Free | Base | Core | Ultimate |
|---|---|---|---|---|
| Number of monthly active users | 500 | Custom | Custom | Custom |
| Analytics | ✓ | ✓ | ✓ | ✓ |
| In-app guides | ✓ | ✓ | ✓ | ✓ |
| Session replays | — | add-on | ✓ | ✓ |
| Product discovery | — | add-on | add-on | ✓ |
| Sentiment (NPS, surveys) | yes (Pendo branded) | add-on | add-on | ✓ |
| Journey orchestration | — | add-on | add-on | ✓ |
| Data management & access | ✓ | ✓ | ✓ | ✓ |
| Security | ✓ | ✓ | ✓ | ✓ |
| Support | — | ✓ | ✓ | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Predict | Request a demo (custom prediction volume) | Any Pendo plan or standalone |
| Agent Analytics | Custom prompt volume; free prompt allowance included | Any Pendo plan or standalone |
| Session replays | Add-on (price not published) | Base |
| Product discovery | Add-on (price not published) | Base, Core |
| Sentiment (NPS, surveys) | Add-on (price not published) | Base, Core |
| Journey orchestration | Add-on (price not published) | Base, Core |
Pendo pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Pendo | Contact sales | Yes | Usage-based | — | |
| Amplitude | Contact sales | Yes | Usage-based | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Compare → |
| Mixpanel | Contact sales | Yes | Usage-based | Product, growth, and data teams who want to answer questions about user behavior without writing SQL or waiting on engineering | Compare → |
| PostHog | Contact sales | Yes | Usage-based | Product engineers, product managers, growth engineers and founders who want analytics, session replay, flags and experiments in one platform. | Compare → |
| Heap | Contact sales | Yes | Usage-based | Product and growth teams that want complete user behavior data without engineering-led event tagging | Compare → |
List prices as published on www.pendo.io:443/pricing/. Totals are worked examples, not quotes.