AmplitudeMake every release smarter than the last.
vs
PendoProduct Context for Your Apps and AI Agents
Comparison · Product Analytics · weekly run Nov 3
Amplitude vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Amplitude is the stronger AI pick in Product Analytics: it has a visibility score of 79.4 versus 25.2 for Pendo, and ranks ahead in 95% of the answers that name both.
Choose Amplitude if…
- You want the brand AI engines rank higher (79.4 vs 25.2)
- You need more native integrations (159+ vs 85+)
- AI answers describe it more positively (47% vs 37% positive)
- You need SOC 2 Type II or ISO 27001 or ISO 27017 or ISO 27018 or CCPA or EU-US Data Privacy Framework (self-certified) coverage
Choose Pendo if…
- You need SOC 2 Type 2 or PCI DSS or TX-RAMP coverage
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Amplitude | Pendo |
|---|---|---|
| Visibility score | 79.4% | 25.2% |
| Change vs last week | up+2.7% | down−0.7% |
| Rank in Product Analytics | #1 | #5 |
| Share of voice | 16.4% | 8.4% |
| Mentions this run | 76 | 40 |
| Positive in AI answers | 47% | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Amplitude +2.700000000000003pp · Pendo −0.6999999999999993pp over 1 weekly runs.
Engine by engine
Amplitude leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
AmplitudePendo
Head to head in AI answers
39 engine answers name both brands
37Amplitude ranked higher
2Pendo ranked higher
Features, pricing & fit
| Dimension | Amplitude | Pendo |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Contact sales | Contact sales |
| Free plan | Yes | Yes |
| Deployment | Cloud-hosted on AWS, with US and EU data centers. | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | 159+ | 85+ |
| Compliance | SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, GDPR, CCPA, HIPAA, EU-US Data Privacy Framework (self-certified) | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | Online support, Access to community and education resources, Customer success and assigned account manager on Enterprise, Professional services | — |
| Founded | 2012 | 2013 |
| Headquarters | San Francisco, California, US | Raleigh, North Carolina |
| Employees | 501–1,000 | 501–1,000 |
| Funding | Series C · $336M raised | Series F · $356M raised |
| Best for | Product teams that want analytics, experimentation and AI-driven insights in one platform, from early-stage startups on the free plan to large enterprises. | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
Amplitude
Free$0month (up to 2M events/month)
Plus$0month starting price, first 2M events/month free, scales with event volume
GrowthCustomcustom event based pricing
EnterpriseCustomcustom event based pricing
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
Amplitude
- deep behavioral analytics
- industry-standard, leading product analytics platform
- strong for enterprise scalability and data governance
- generous free tier
- combines analytics with experimentation and session replays
- steep pricing at enterprise scale
- requires custom quotes for paid plans
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Amplitude vs Pendo”, https://slateindex.ai/compare/amplitude-vs-pendo, data of Nov 3, 2026. Licence: CC BY 4.0.