dbtDeliver trusted data with dbt
vs
HexThe Analytics platform for humans and agents
Comparison · Business Intelligence · weekly run Nov 2
dbt vs Hex
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hex is the stronger AI pick in Business Intelligence: it has a visibility score of 1.9 versus 0.6 for dbt.
Choose dbt if…
- You need a self-hosted or on-premises option
- You need ISO 27001:2022 or ISO 27017:2015 or ISO 27018:2025 or ISO 27701:2019 or ISO 42001:2023 or CCPA coverage
- Excellent tool for modern data warehousing
- Cleans and models raw data into analytics-ready tables
Choose Hex if…
- You want the brand AI engines rank higher (1.9 vs 0.6)
- You want a lower entry price ($36 vs $100)
- AI answers describe it more positively (67% vs 0% positive)
- You need HIPAA or SOC 1 Type II coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | dbt | Hex |
|---|---|---|
| Visibility score | 0.6% | 1.9% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #34 | #25 |
| Share of voice | 0.4% | 0.6% |
| Mentions this run | 2 | 3 |
| Positive in AI answers | 0% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
dbt 0pp · Hex 0pp over 0 weekly runs.
Engine by engine
Hex leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
dbtHex
Head to head in AI answers
0 engine answers name both brands
0dbt ranked higher
0Hex ranked higher
Features, pricing & fit
| Dimension | dbt | Hex |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $100 per seat / mo | Free; paid from $36 per seat / mo |
| Free plan | Yes | Yes |
| Deployment | Cloud platform, with self-hosted dbt Core and hybrid projects run in the customer's own environment. | Multi-tenant cloud on AWS, with EU multi-tenant and single-tenant options |
| Integrations | — | 30+ |
| Compliance | SOC 2 Type II, ISO 27001:2022, ISO 27017:2015, ISO 27018:2025, ISO 27701:2019, ISO 42001:2023, GDPR, CCPA | SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II |
| Support | Documentation, online learning and community, 24x5 support, Priority support with enhanced SLA, Dedicated account management | Email, In-product messenger, Technical documentation, Slack and Microsoft Teams with Enterprise SLA |
| Founded | — | 2019 |
| Headquarters | — | San Francisco, CA, United States |
| Employees | — | 51–200 |
| Funding | Series D · $414M raised | Series D |
| Best for | Data teams that build SQL-based data transformations and want them tested, version-controlled and governed. | Data teams and business users who need self-serve analytics with trusted, governed answers |
Plans side by side
Hex
Community$0free
Professional$36per Editor / month
Team$75per Editor / month
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
dbt
- Excellent tool for modern data warehousing
- Cleans and models raw data into analytics-ready tables
- Compatible with many other data and BI tools
Hex
- Suited to technical, data-heavy founders
- Team plans can be costly, rising to $500+ per month with more seats
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “dbt vs Hex”, https://slateindex.ai/compare/dbt-vs-hex, data of Nov 2, 2026. Licence: CC BY 4.0.