DomoBusiness Intelligence
vs
HexThe Analytics platform for humans and agents
Comparison · Business Intelligence · weekly run Nov 2
Domo vs Hex
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Domo is the stronger AI pick in Business Intelligence: it has a visibility score of 7.7 versus 1.9 for Hex.
Choose Domo if…
- You want the brand AI engines rank higher (7.7 vs 1.9)
- You need SOC 1 or SOC 2 or ISO 27001 or ISO 27018 or HITRUST or CCPA coverage
- High user rating (4.5/5)
- Suited to embedded analytics and operational workflows
Choose Hex if…
- AI answers describe it more positively (67% vs 8% positive)
- You need SOC 2 Type II or SOC 1 Type II coverage
- Suited to technical, data-heavy founders
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Domo | Hex |
|---|---|---|
| Visibility score | 7.7% | 1.9% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #12 | #25 |
| Share of voice | 3.5% | 0.6% |
| Mentions this run | 18 | 3 |
| Positive in AI answers | 8% | 67% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Domo 0pp · Hex 0pp over 0 weekly runs.
Engine by engine
Domo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
DomoHex
Head to head in AI answers
0 engine answers name both brands
0Domo ranked higher
0Hex ranked higher
Features, pricing & fit
| Dimension | Domo | Hex |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $36 per seat / mo |
| Free plan | — | Yes |
| Deployment | Cloud-native | Multi-tenant cloud on AWS, with EU multi-tenant and single-tenant options |
| Integrations | — | 30+ |
| Compliance | SOC 1, SOC 2, ISO 27001, ISO 27018, HIPAA, HITRUST, GDPR, CCPA | SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II |
| Support | — | Email, In-product messenger, Technical documentation, Slack and Microsoft Teams with Enterprise SLA |
| Founded | 2010 | 2019 |
| Headquarters | American Fork, Utah | San Francisco, CA, United States |
| Employees | — | 51–200 |
| Funding | IPO (Nasdaq: DOMO) | Series D |
| Best for | — | Data teams and business users who need self-serve analytics with trusted, governed answers |
Plans side by side
Domo
Pricing not available.
Hex
Community$0free
Professional$36per Editor / month
Team$75per Editor / month
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Domo
- High user rating (4.5/5)
- Suited to embedded analytics and operational workflows
- Enterprise-style annual custom-quote contracts, often $30,000+ per year
Hex
- Suited to technical, data-heavy founders
- Team plans can be costly, rising to $500+ per month with more seats
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Domo vs Hex”, https://slateindex.ai/compare/domo-vs-hex, data of Nov 2, 2026. Licence: CC BY 4.0.