DriftWebsite chat that routes high-intent buyers to sales reps, being retired in 2027
vs
Pure ChatThe easiest & fastest way to add live chat to your website.
Comparison · Live Chat & AI Support · weekly run Nov 3
Drift vs Pure Chat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Drift is the stronger AI pick in Live Chat & AI Support: it has a visibility score of 1.5 versus 0.3 for Pure Chat.
Choose Drift if…
- You want the brand AI engines rank higher (1.5 vs 0.3)
- You need SOC 2 Type 2 or ISO 27701 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
- Deeper real-time engagement features
Choose Pure Chat if…
- AI answers describe it more positively (50% vs 20% positive)
- Streamlined, user-friendly live chat widget
- Free plan with multiple users and unlimited chats
- Mobile apps for answering chats on the go
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Drift | Pure Chat |
|---|---|---|
| Visibility score | 1.5% | 0.3% |
| Change vs last week | up+0.8% | down−0.4% |
| Rank in Live Chat & AI Support | #27 | #38 |
| Share of voice | 0.5% | 0.2% |
| Mentions this run | 3 | 1 |
| Positive in AI answers | 20% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Drift +0.8pp · Pure Chat −0.39999999999999997pp over 1 weekly runs.
Engine by engine
Drift leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
DriftPure Chat
Head to head in AI answers
0 engine answers name both brands
0Drift ranked higher
0Pure Chat ranked higher
Features, pricing & fit
| Dimension | Drift | Pure Chat |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | $39 per seat / mo |
| Free plan | — | No · 30-day trial |
| Deployment | Cloud (SaaS), hosted on AWS in the US | — |
| Compliance | SOC 2 Type 2, ISO 27701 | — |
| Support | — | Email: support@purechat.com |
| Founded | 2015 | 2012 |
| Headquarters | Atlanta, Georgia, US (parent Salesloft) | Scottsdale, Arizona |
| Employees | 1,001–5,000 | 11–50 |
| Funding | — | Seed · $2M raised |
| Best for | Teams still running Drift who need to migrate before the chat widget is retired on January 31, 2027 | Entrepreneurs and small teams that want to have better conversations with leads and customers. |
Plans side by side
Drift
Pricing not available.
Pure Chat
Growth$39month, billed annually (includes 4 users)
PRO$79month, billed annually (includes 10 users)
Pros and cons
Themes from the AI answers that mention each brand
Drift
- Deeper real-time engagement features
- Visitor tracking and proactive messaging triggers
- Strong fit for enterprise sales and ABM
- Included in strongest B2B SaaS shortlists
Pure Chat
- Streamlined, user-friendly live chat widget
- Free plan with multiple users and unlimited chats
- Mobile apps for answering chats on the go
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Drift vs Pure Chat”, https://slateindex.ai/compare/drift-vs-pure-chat, data of Nov 3, 2026. Licence: CC BY 4.0.