EcwidSell online with a platform that helps you succeed
vs
PaddleWe're the Merchant of Record platform that helps digital product companies sell globally and grow without complexity.
Comparison · E-Commerce Platforms · weekly run Nov 3
Ecwid vs Paddle
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ecwid is the stronger AI pick in E-Commerce Platforms: it has a visibility score of 8.6 versus 2.1 for Paddle.
Choose Ecwid if…
- You want the brand AI engines rank higher (8.6 vs 2.1)
- You want a free plan to start
- You need PCI DSS Level 1 Service Provider coverage
- Flat tiers pricing suits your budget better than usage-based
Choose Paddle if…
- Usage-based pricing suits your budget better than flat tiers
- Recommended as a strong option on B2B SaaS shortlists
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Ecwid | Paddle |
|---|---|---|
| Visibility score | 8.6% | 2.1% |
| Change vs last week | New | New |
| Rank in E-Commerce Platforms | #10 | #18 |
| Share of voice | 3.6% | 0.4% |
| Mentions this run | 16 | 2 |
| Positive in AI answers | 44% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ecwid 0pp · Paddle 0pp over 0 weekly runs.
Engine by engine
Ecwid leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
EcwidPaddle
Head to head in AI answers
0 engine answers name both brands
0Ecwid ranked higher
0Paddle ranked higher
Features, pricing & fit
| Dimension | Ecwid | Paddle |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $5 / mo | Contact sales |
| Free plan | Yes | No |
| Onboarding fee | Included | — |
| Deployment | Hosted service. A store can be added to an existing site with a JavaScript snippet or a WordPress plugin. | — |
| Compliance | PCI DSS Level 1 Service Provider | — |
| Support | Email, Live chat, 24 hours Monday to Friday, Phone call-backs 2PM-10PM PDT Monday to Friday in English, Help Center | Customer support, Billing support, Advisory services, Implementation service |
| Founded | 2009 | — |
| Headquarters | — | London, United Kingdom |
| Employees | — | 201–500 |
| Funding | Growth round led by Morgan Stanley Expansion Capital and PeakSpan Capital · $49M raised | Series A, led by BGF Ventures |
| Best for | Small businesses and individuals who want to sell online without ecommerce experience or technical skills | Digital product businesses such as SaaS and mobile app companies that want to sell globally without handling payments, tax and compliance themselves. |
Plans side by side
Paddle
Pay-as-you-goCustom5% + 50¢ per Checkout transaction
Custom pricingCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Ecwid
- Zero transaction fees on paid plans
- Permanent free plan
- Easy to add a store to an existing website
- High user satisfaction, about 4.7 out of 5 on G2
- Roughly 25% savings on annual billing
Paddle
- Recommended as a strong option on B2B SaaS shortlists
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ecwid vs Paddle”, https://slateindex.ai/compare/ecwid-vs-paddle, data of Nov 3, 2026. Licence: CC BY 4.0.