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SlateIndex

Ecwid

New

Sell online with a platform that helps you succeed

E-Commerce PlatformsFounded 2009

#10 of 43 in E-Commerce Platforms44% positive in AI answers

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Visibility score
8.6%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Ecwid ranks #10 of 43 in E-Commerce Platforms with an AI visibility score of 8.6 (SlateIndex, Nov 3, 2026).
  • Ecwid is most visible on Google AI Mode (13.7) and least on ChatGPT (3.9).
  • AI engines name Ecwid in 10 of the 30 E-Commerce Platforms buyer prompts SlateIndex tracks.
  • toolradar.com is the source AI engines cite most in answers about Ecwid, with 9 citations.

About

Company details for Ecwid

Ecwid is an e-commerce platform for adding an online store to an existing website or building a new one. It covers product catalog, orders, inventory, payments, shipping and taxes, and sells through channels such as Instagram, Facebook, TikTok, Google and marketplaces. Stores are managed from the web and from a mobile app. It ranks #10 of 43 in E-Commerce Platforms on SlateIndex and has a visibility score of 8.6 in the latest weekly run.

It has raised about $49M. Its differentiator: no transaction fees on any plan.

Website
ecwid.com
Founded
2009
Company type
Division of Lightspeed Commerce
Funding
Growth round led by Morgan Stanley Expansion Capital and PeakSpan Capital · $49M raised
Pricing
Free; paid from $5 / mo · flat tiers
Free trial
Free plan available
Deployment
Hosted service. A store can be added to an existing site with a JavaScript snippet or a WordPress plugin.
Platforms
Web, iOS, Android
Compliance
PCI DSS Level 1 Service Provider
Support
Email, Live chat, 24 hours Monday to Friday, Phone call-backs 2PM-10PM PDT Monday to Friday in English, Help Center
Facebook · facebook.com/ecwidX · x.com/ecwidTwitter · twitter.com/ecwidYouTube · youtube.com/user/EcwidTeamInstagram · instagram.com/ecwid_team/Instagram · instagram.com/ecwid/

Read from itcap.vc, ecwid.com, g2.com, facebook.com, makerstack.co, pitchbook.com · refreshed Nov 3, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
8.6%
across E-Commerce Platforms answers, weighted by position
ChatGPT3.9%
AI Mode13.7%
Perplexity8.2%
Change
New
vs last week’s run
Category rank
#10 of 43
in E-Commerce Platforms
Mentions
16
in this week’s run
Share of voice
3.6%
of AI mentions in E-Commerce Platforms

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now8.6%
30-day change—
High · low8.6% · 8.6%
Rank#10
0%25%50%75%100%Nov 3Ecwid 9%

Changes appear after the second weekly run in E-Commerce Platforms. Shopify leads the category at 78.7%.

Media

Website and product screenshots for Ecwid

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Ecwid

All prompts

Which e-commerce platform has the best reviews?

Ecwid by Lightspeed scores highest among user satisfaction, averaging around 4.7 out of 5 stars on G2 , praised particularly for its easy integration and lightweight setup for existing…

Google AI Mode · run of Nov 3

Which Ecommerce Platforms tools offer annual discounts?

Ecwid: Good option for adding ecommerce functionality to an existing website.

ChatGPT · run of Nov 3

Most affordable e-commerce platform that is still reliable

Ecwid by Lightspeed (Best for Adding a Store to an Existing Site)

Google AI Mode · run of Nov 3

Is there a free e-commerce platform for small teams?

Google AI Mode · run of Nov 3

Which e-commerce platform has transparent pricing?

Why it's transparent: Offers a free tier and clearly defined paid tiers with zero transaction fees taken by Ecwid on paid plans.

Google AI Mode · run of Nov 3

Which e-commerce platform offers a free trial?

Platforms with Forever-Free Tiers : If you want to sell without a strict time-limited trial, options like Square Online, Ecwid, Payhip , and Fourthwall offer permanent free plans (though they may limit the number of…

Google AI Mode · run of Nov 3

Best e-commerce platform for startups

Perplexity · run of Nov 3

Most affordable e-commerce platform that is still reliable

Perplexity · run of Nov 3

Products & features

What Ecwid sells

Online store

Add a store to any website or build a new one with customizable themes and content blocks.

Website Linkup

Link-in-bio ecommerce page with links to social accounts, content and products.

ShopApp

Mobile app for setting up, editing and managing an Ecwid store on Android and iOS.

In-person POS

Mobile point of sale that accepts cash and syncs inventory with the online store.

App Market

Free and paid apps that add functionality to a store.

Strengths engines cite

  • Zero transaction fees on paid plans
  • Permanent free plan
  • Easy to add a store to an existing website
  • High user satisfaction, about 4.7 out of 5 on G2
  • Roughly 25% savings on annual billing

Target market & buyers

Small businesses and individuals

IndustryPrimary use case
NonprofitsPay What You Want pricing for donations
WholesaleWholesale pricing groups with exclusive storewide discounts for group members
Local BusinessScheduled order pickup or local delivery

Funding & recent developments

Funding

RoundYearAmount
Series A2011$2M
Series B2014$5M
Growth round led by Morgan Stanley Expansion Capital and PeakSpan Capital2020$42M
Latest known roundTotal raised
Growth round led by Morgan Stanley Expansion Capital and PeakSpan Capital$49M

Recent developments

  1. Dec 2025ProductDecember 2025 updates

    Added SEPA payment for subscriptions and AI product descriptions in the mobile app.

  2. Oct 2025ProductComposite products added to API

    October 2025 API changelog added composite products.

  3. Mar 2025ProductFree plan closed to new users

    The free plan stopped being offered to new users in March 2025, and free-plan stores were set to close November 20, 2025 unless upgraded.

Competitive landscape

How Ecwid compares with its top three alternatives

All alternatives

Ecwid most often appears alongside Shopify, Wix, WooCommerce in AI answers.

vsEcwid vs Shopify8.6% vs 78.7% visibility · Shopify leadsFull comparison vsEcwid vs Wix8.6% vs 27.7% visibility · Wix leadsFull comparison vsEcwid vs WooCommerce8.6% vs 48.6% visibility · WooCommerce leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Ecwid8.6%3.6%NewFree plan
Shopify78.7%15.6%New$29 / mo
Wix27.7%8%NewFree plan
WooCommerce48.6%11.7%NewPricing not available
Squarespace20.3%6.5%New$19 / mo

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 44% · Neutral 25% · Mixed 31% of 16 engine answers that mention Ecwid

Praised for

  • Zero transaction fees on paid plans
  • Permanent free plan
  • Easy to add a store to an existing website
  • High user satisfaction, about 4.7 out of 5 on G2
  • Roughly 25% savings on annual billing

Criticised for

    Pricing

    Flat tiers pricing with a free plan

    Full pricing
    Starter$5/month
    Venture$35/month
    Business$65/month
    Unlimited$149/month

    Cite as: SlateIndex, “Ecwid AI visibility profile”, https://slateindex.ai/brand/ecwid, data of Nov 3, 2026. Licence: CC BY 4.0.