EmailOctopusEmail marketing made easy
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · Email Marketing · weekly run Nov 2
EmailOctopus vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 3.1 for EmailOctopus.
Choose EmailOctopus if…
- AI answers describe it more positively (80% vs 35% positive)
- You need Says it is fully GDPR compliant or Registered with the UK ICO coverage
- Flat tiers pricing suits your budget better than per seat
- Budget-friendly pricing
Choose HubSpot if…
- You want the brand AI engines rank higher (29.4 vs 3.1)
- You want a lower entry price ($7 vs $9)
- You need more native integrations (2000+ vs 1000+)
- You need SOC 2 Type II or SOC 3 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | EmailOctopus | HubSpot |
|---|---|---|
| Visibility score | 3.1% | 29.4% |
| Change vs last week | New | New |
| Rank in Email Marketing | #24 | #4 |
| Share of voice | 1.1% | 6.8% |
| Mentions this run | 5 | 36 |
| Positive in AI answers | 80% | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
EmailOctopus 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
EmailOctopusHubSpot
Head to head in AI answers
0 engine answers name both brands
0EmailOctopus ranked higher
0HubSpot ranked higher
Features, pricing & fit
| Dimension | EmailOctopus | HubSpot |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | Free; paid from $9 / mo | Free; paid from $7 per seat / mo |
| Free plan | Yes | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud SaaS hosted in the EU on AWS infrastructure | Cloud |
| Integrations | 1000+ | 2000+ |
| Compliance | Says it is fully GDPR compliant, Registered with the UK ICO | SOC 2 Type II, SOC 3 |
| Support | Live chat with a stated average response time of 9 seconds, Email support, Priority chat and email support on the Pro plan | Phone |
| Founded | 2015 | 2006 |
| Headquarters | London, England, United Kingdom | Cambridge, Massachusetts, United States |
| Employees | 11–50 | 5,000+ |
| Funding | Bootstrapped | Corporate round |
| Best for | Authors, bloggers, artists, charities, small online stores and other small senders who want simple email newsletters at a low price. | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
EmailOctopus
- Budget-friendly pricing
- Handles large subscriber lists
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “EmailOctopus vs HubSpot”, https://slateindex.ai/compare/emailoctopus-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.