FreeAgentAccounting software for every small business
vs
PuzzleThe AI-native accounting platform that gives you hours back with books you trust.
Comparison · Accounting Software · weekly run Nov 2
FreeAgent vs Puzzle
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Puzzle is the stronger AI pick in Accounting Software: it has a visibility score of 3.9 versus 1.5 for FreeAgent.
Choose FreeAgent if…
- You need Cyber Essentials Plus or HMRC-recognised for Making Tax Digital (VAT and Income Tax) coverage
- You prefer a larger, established vendor (201–500 employees)
- annual plan saves about 17%
- 30-day free trial with no card required
Choose Puzzle if…
- You want the brand AI engines rank higher (3.9 vs 1.5)
- You need SOC 2 (vendor claim) coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | FreeAgent | Puzzle |
|---|---|---|
| Visibility score | 1.5% | 3.9% |
| Change vs last week | New | New |
| Rank in Accounting Software | #22 | #15 |
| Share of voice | 0.7% | 1.1% |
| Mentions this run | 3 | 5 |
| Positive in AI answers | 0% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
FreeAgent 0pp · Puzzle 0pp over 0 weekly runs.
Engine by engine
Puzzle leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
FreeAgentPuzzle
Head to head in AI answers
0 engine answers name both brands
0FreeAgent ranked higher
0Puzzle ranked higher
Features, pricing & fit
| Dimension | FreeAgent | Puzzle |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $30 / mo |
| Free plan | — | No |
| Deployment | Online, with mobile app | Cloud-hosted on Google Cloud, with US servers. |
| Compliance | Cyber Essentials Plus, HMRC-recognised for Making Tax Digital (VAT and Income Tax) | SOC 2 (vendor claim) |
| Support | Knowledge Base available 24/7, UK-based support accountants by phone, email and chat | Chat with an expert, Chat support, Priority support, Named bookkeeper and unlimited bookkeeping questions by email (Full Service) |
| Founded | 2007 | 2019 |
| Headquarters | Edinburgh, United Kingdom | Remote-first, United States |
| Employees | 201–500 | 51–200 |
| Funding | Crowdfunding (£1.2 million) | Seed · $50M raised |
| Best for | UK sole traders, freelancers, landlords, limited companies and partnerships, plus accountants and bookkeepers managing clients | Startups and small and medium businesses that want real-time books, with or without an accountant. |
Plans side by side
FreeAgent
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
FreeAgent
- annual plan saves about 17%
- 30-day free trial with no card required
Puzzle
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “FreeAgent vs Puzzle”, https://slateindex.ai/compare/freeagent-vs-puzzle, data of Nov 2, 2026. Licence: CC BY 4.0.